|Press Contact||Tomoe Matsuyama|
Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes their respect to their heritage and their admiration for refined and contemporary creative styles. Innovative technologies in their products lie where the eyes cannot see. Their full line of products is one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. Onitsuka answers the cravings of those who look for a “new luxury” by introducing them to an entirely new value system.
In 1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.
Born in Italy. Andrea grew up in a highly creative environment: his father being an architect, his mother a painter, and his grandmother ran a boutique, and had a dream to be a fashion designer when he was a child. He graduated from Pesaro's Art Institute and then moved to Milan to study at Istituto Marangoni where he obtained the fashion design master's degree. After gaining experience with various renowned brands, he presented his signature brand in AW 2011. Then, after collaborating with Onitsuka Tiger, Andrea became the creative director and has been in this position ever since.