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Empowering Health for 50+ Years with Natural Products & Unbeatable Quality!


Date Established 01/1968
Founder Elwood Richard
Headquarters Chicago, IL
Health & Wellness
Press Contact Rachel Powell


NOW is a family-owned brand with a legacy of empowering healthy living through superior natural products and supplements. Established in 1968 by Elwood Richard, NOW has been a leader in the natural products industry for over 50 years. The company prides itself on sustainable sourcing, transparency, and exclusive testing methods that surpass industry standards. As a founding supporter of Vitamin Angels, NOW actively gives back to communities through self-enabling charity organizations worldwide. NOW is committed to achieving certifications, protecting the environment, and ensuring a healthier future for generations to come.

Founding Story

NOW was founded by Elwood Richard with a mission to empower people to lead healthier lives through natural products and supplements. As a family-owned brand, NOW's commitment to quality and sustainability was established from day one. Throughout its history, NOW has been a trailblazer in the natural products industry, investing in certifications, supporting communities, and taking care of the planet. As a result, NOW has become a beacon of hope, health, and inspiration for countless individuals seeking a healthier lifestyle.


NOW® Solutions Collagen Jelly Beauty Complex
NOW® Solutions Collagen Jelly Beauty Complex $19.99
Rosewater Rejuvenating Mist
Rosewater Rejuvenating Mist $7.99

Team Bios

Kelly LeVeque

Celebrity Holistic Health Coach

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A holistic nutritionist, celebrity health coach, the best-selling author of “Body Love” and “Body Love Every Day” and most importantly, mom of three little boys, Kelly LeVeque is passionate about the science of human nutrition and always guided by a practical and optimistic approach to wellness. Kelly helps clients improve health, achieve goals, and develop sustainable habits to live a healthy and balanced life. Kelly is a regular contributor for numerous health, wellness, and lifestyle publications.

Emma Lovewell

Peloton Instructor, Author and Fitness Expert

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Globally renowned Peloton fitness instructor, athlete, new author of “Live Learn Love Well” (May 2, 2023) and founder of Live Learn Lovewell wellness platform, Emma Lovewell cultivates a well-balanced life through healthy food and an active lifestyle. She’s a former professional dancer and advocates for movement and sweat. Wellness to Emma means finding harmony among mental, physical, emotional, and spiritual well-being, and reminding herself and others it’s always about progress, not perfection.

Dr. Will Cole

Functional Medicine Practitioner

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Based in Pittsburgh, Dr. Will Cole, IFMCP, DNM, DC, counsels clients all over the world. His holistic approach to wellness through functional medicine finds the root cause of health problems and tailors a functional approach to the individual. He is the best-selling author of “Ketotarian,” “The Inflammation Spectrum,” and “Intuitive Fasting.” His latest book, “Gut Feelings” (March 21, 2023) offers a definitive guide to understanding the connection between what you eat and how you feel.

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