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Date Established 09/2022
Founder Kristin Ruud
Headquarters Grand Rapids, MI
Press Contact Sydney Campbell, Birdie Public Relations


Founded in September of 2022, Northern Classics is a premium children's outerwear and accessories label for little adventurers. At Northern Classics, high performance meets tasteful design. Classic prints and clean lines are at the core of Northern Classics pieces. It is the perfect balance between "classic-that's-not-boring" and "fun-that's-not-overstated". And all can be paired with accessories to complete the look. Let children look the part and they will feel like part of the team, ready for all the outdoor adventures ahead!

Founding Story

Founder, Kristin Ruud, started Northern Classics after spending hours searching for snowsuits for her newborn twins. She was disappointed to find there were no options made with high quality materials that were also picture-worthy (the swimwear and play clothes got all the love!). So, Kristin set out on a mission – to source the best performing materials to keep children warm and dry, while incorporating classic and clean design elements. And of course, the look wouldn’t be complete without matching accessories.

As Kristin built Northern Classics, her children grew and she couldn't believe the impact getting outside had on their moods, growth and confidence. They were SO happy exploring the outdoors – and honestly, she was too, learning that she could be more hands-off as they found entertainment on their own in nature, learning by doing and finding joy in the simplest form. When snow was on the ground, it was even better - an instant toy in itself! And as long as they were dressed for the weather, her kids didn't even notice the cold.


Swiss Cross Coat in Navy
Swiss Cross Coat in Navy $120.00
Swiss Cross Bunting in Red
Swiss Cross Bunting in Red $125.00
The Classic Bib in Navy
The Classic Bib in Navy $100.00
Classic Cable Knit Hat in Winter White
Classic Cable Knit Hat in Winter White $25.00




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