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Norlii Box

Simply living with Scandinavian design


Date Established 06/2018
Founder Linda Hasselbach
Headquarters Copenhagen, Denmark
Press Contact Linda Hasselbalch


We are Norlii, a subscription box full of beautiful Scandinavian home accessories. Our boxes are carefully curated with products that embody an inspiring design theme related to Scandinavia and and we strive to provide an experience that can help bring more joy into your day-to-day life. We believe in fostering mindful consumption and encouraging thoughtful decisions about what you bring into your home.

At Norlii, our mission is to create access to all the home decor treasures from Scandinavia and make a Norlii Box subscription a luxurious experience where you can discover new ways to style your home with contemporary design from the Nordic countries; Denmark, Norway, Finland, and Sweden. We believe that the interior design of our homes is essential for our well-being and that the right interior design can provide a lot of hygge, joy, and energy in everyday life. It is not about the perfect home, but about creating a home that feels amazing to live in.

Founding Story

Norlii founder Linda Hasselbalch was born and raised in Scandinavia, but lived in the U.S. for a total of five great years. Hasselbalch founded Norlii back in 2018 with the intention to create access to unique Scandinavian designs in the U.S. And although North America is still its main focus and market, Hasselbalch is very proud to say that it ships Norlii Box, the Scandinavian home subscription box, to all continents directly from Copenhagen, Denmark.

Nowadays, Norlii is a true family business, with both Hasselbalch and her husband, Claus, working on the business full time.


Norlii Box,  June 2023
Norlii Box, June 2023 $74.90
Norlii Box, August 2023
Norlii Box, August 2023 $74.90

Team Bios

Meet Linda Hasselbalch, the founder of Norlii, who has used her passion for design, styling, and Danish culture to create a unique subscription box service that brings the essence of Nordic living to homes worldwide.

Born and raised in Denmark, Linda's love for the Scandinavian culture began at a young age. She pursued her interests by studying Danish culture and literature at Copenhagen University, where she received her Master of Arts degree. Her expertise in the northern culture and history has been instrumental in her success as the founder of Norlii.

Linda's achievements are a testament to her dedication to creating a brand that stands out from the competition. She has curated every box with the finest selection of Nordic-style items, ensuring that each subscriber receives a personalized experience that is tailored to an interest of this Northern region and everything it has to offer. Her attention to detail and commitment to quality has earned Norlii a reputation for excellence, making it a go-to destination for anyone looking to elevate their lifestyle.

As a stylist, Linda understands the importance of creating a space that reflects one's personality and style. Her expertise has led to the creation of Norlii, a brand that celebrates the beauty and simplicity of Nordic living. Linda's vision for Norlii is simple: to deliver high-quality, hand-selected items that embody the essence of Nordic living and bring a sense of calm and tranquility to everyday life. She wants nothing more than to create a unique and uplifting experience for each and every subscriber in the Norlii community.

Linda's passion for design and styling is evident in everything she does. She is committed to creating an experience that is both personal and luxurious, making Norlii the perfect destination for anyone looking to indulge in a little self-care. With Linda at the helm, Norlii is set to continue its growth as a leading brand in the subscription box industry.

If you're looking for an expert in Home decor styling or the Scandinavian lifestyle, look no further than Norlii and its founder, Linda Hasselbalch.



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