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Date Established 01/2021
Founder Max Calcaterra
Headquarters Amsterdam, NL
Health & Wellness, Home, Tech
Press Contact Max Calcaterra


Saunas have been used ever since the Nomads of Scandinavia first used them 10,000 years ago as a way to relax, detoxify the body, treat common ailments, and rejuvenate the soul. Nordic Ways is an at-home portable sauna/steam room industry leader by combining quality relaxation products at affordable prices along with a unique user experience.The truth is, you aren't sweating enough. Nordic Ways' mission is to take the amazing benefits of traditional saunas: weight loss, detoxification, anti-aging, muscle recovery, skin, nail, and hair rejuvenation, anti-inflammation, and workout recovery and make them available nationwide.

Nordic Way's Signature Steam Spa allows you to enjoy all the benefits of a traditional Nordic spa session in the comfort of your home. Its collapsable design allows you to put it in your living room, bedroom, basement, roof, garage, bathroom, or wherever. Simply pack it up when you're finished.

Spas are most effective when used everyday, however getting to a spa or gym daily may be too difficult to squeeze into your hectic schedule. With our Signature Steam Spa you can pop into a sweat session at a moment's notice and reap all the wonderful benefits of daily sauna usage.

Nordic Inspired. Amsterdam Designed.

Founding Story

Since moving to Europe four years ago, Max has always admired how Europeans prioritize their wellbeing. He's learned that an important part of this healthy lifestyle includes taking time for relaxation. He absolutely loves the health benefits of saunas and steam rooms and so daily spa and sauna use is one of his favorite routines deeply embedded in European culture.

However, in the U.S., people aren’t sweating enough. Typical saunas cost $3,000+ to install and take up a large amount of space. Even with an expensive spa membership, chances are you aren’t getting there enough to see the real benefits of daily sauna use.

Their solution:
Inspired by the sacred love of everyday sauna use from the Nordic region of Europe, Nordic Ways provides the amazing relaxation, detoxification, rejuvenation, health, and recovery benefits of traditional Nordic saunas in a sleek and portable package. From athletes suffering from muscle fatigue and achy joints to individuals looking to detoxify their body while they melt stress away, using our Signature Spa daily has a game-changing benefit for everyone.

Team Bios

Max Calcaterra is an accomplished and deeply passionate Amsterdam-based E-Commerce entrepreneur, international business consultant, and strategic partnership builder with over $3,000,000 in e-comm sales under his belt. He has always had an eye for helping people and for helping businesses through both professional and extracurriculars, where he has made most of his lifelong connections.

His fond love of the European way of life and their prioritization of relaxation led him to discovering his next big project- Nordic Ways. In Europe, saunas are used daily for recreational, medical, and spiritual purposes. However, in the U.S., 3 out of 4 people aren't sweating enough, which aids to an already massive health crisis. Stress, anxiety, and burnout from COVID and work is at an all time high and so Max set out to find the perfect solution. Max's mission is to make the full European spa experience, and the widely studied health benefits that come with it, available to all. Max firmly believes that the experience is the product, and he wants to make the best at-home spa experience possible.

Max also runs his own international business consultancy firm in Amsterdam that helps enterprises of all sizes enter into new markets.

Prior to Nordic Ways, he was former Head of Europe for one of NYC's fastest growing fin-tech company, Prizeout, where he locked in partnerships with many of the world's biggest brands such as Nike, Pizza Hut, ASOS, Adidas, Costa Coffee, Uber Eats,, Zalando, The Body Shop, TJX Group, Sainsburys, Arcadia Group, and more. He's achieved a Master's Degree in Entrepreneurship from the University of Amsterdam, where he currently lives, as well as a Bachelor's Degree from San Diego State's world-renowned International Business program (a top 10 worldwide IB program according to U.S. News & World Report).

He also formerly spearheaded Biotech (formerly known as, an online health and wellness testing website that sells at-home hormone testing kits. Through strategic partnerships with top labs in the U.S., he led the private labeling of the U.S.'s top hormone tests and led nationwide marketing initiatives. Now, it is a top 3 selling hormone test in the U.S. and is Amazon's choice for hormone tests.





I am a huge believer in consistent sauna use. I say this not only because I personally love it, but the research clearly shows that consistent sauna use can add years to our life and make us happier, more functional human beings. I've used every type of sauna, from the built in type that you'll find in gyms, to in home units that can cost you upwards or 10-20 thousand dollars. The Nordic Ways Steam Sauna has absolutely blown me away with the overall experience it provides. It is definitely the most affordable and size efficient in-home unit out there that doesn't sacrifice any part of the sauna experience you are looking for. I use it in conjunction with my cold baths to help me with stress, aches and pains, and increasing my overall mood. If you have been wanting to get a sauna in your home, I wouldn't hesitate to make a move and get a Nordic Ways sauna in your place!

Dr. Domenic Fraboni, DPT (@drdomdpt)

Doctor of Physical Therapy, COO of The Mobility Method


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