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No B.S. Skincare

Revolutionary skincare with clean formulas, powerful results, and a radically honest beauty culture


Date Established 04/2018
Founder Diana Briceno
Headquarters Miami, FL, USA
Beauty, Health & Wellness
Press Contact Ruth Cuadrado


No B.S. Caffeine Eye Cream
No B.S. Caffeine Eye Cream $35.00
No B.S. Retinol Night Cream
No B.S. Retinol Night Cream $50.00
No B.S. Vitamin C+E Serum
No B.S. Vitamin C+E Serum $40.00
Antioxidant CoQ10 Cream
Antioxidant CoQ10 Cream $50.00


No B.S. Skincare is a Miami-based brand on a mission to revolutionize skincare with clean formulas and potent results. In an industry full of miracle-in-a-bottle marketing, No B.S. is committed to no false claims, no shady ingredients, and no broken promises. No B.S. takes the good that nature has to offer and mixes it with science-made innovations.

While the FDA only bans 15 toxic and harmful ingredients from skincare, No B.S. has banned over 1,500 ingredients in an effort to cut the B.S. (the Bad Stuff) from skincare. No B.S products are free from Parabens, Phthalates, Sulfates, or Synthetic Fragrances.

No B.S. prides itself in developing vegan, cruelty-free, and gluten-free products, right here in the USA.

Founding Story

No B.S. Skincare started because founder Diana Briceno was tired of toxic beauty industry behavior - the B.S. marketing claims, the nasty ingredients, the unattainable beauty standards.

Diana spent most of her career working for the giant corporate beauty brands that run the business. At P&G, she led product development and marketing for some of the industry鈥檚 biggest names like Dolce & Gabbana Beauty, Palladio, DDF, and Fekkai. Little by little, it got to her. The marketing gimmicks, the proliferation of unattainable beauty standards, unregulated ingredients, and shady B.S. that the $12 billion beauty industry is built on.聽

Diana knew we could do better and their mission is simple. To change the beauty industry for good by creating an alternative鈥攑owerful, effective products without any of the bad stuff and false marketing claims the beauty industry is known for.


Diana Briceno


see bio






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