In 2013, Gwen Jimmere found herself in an unpredictable situation - having been recently laid off from Ford while going through a grueling divorce and caring for her 1 year old son, Gwen was forced to make quick decisions in order to generate an income. Living in Detroit with only $32 to her name, she decided to turn a hobby of creating all natural hair care products into a business. Since establishing her company, Gwen’s resilience and determination has contributed to the success of a thriving business, which is now sold in major retail stores like Whole Foods, Sally Beauty and Ulta Beauty. She cemented her place in history as the first African American woman to hold a patent for a natural hair product. Her team has grown from 1 to 13 with an HQ office in Detroit and the product line has expanded into skincare.

Perhaps most importantly, Gwen has changed the lives of her customers through the Naturalicious products and by simply being her authentic self. Gwen’s intoxicating personality and ‘glass half full’ mentality is one you want to be surrounded by. People shop Naturalicious products for their results, but they stay for the community. Whether it be through the Naturalicious Facebook Group or the Repair Your Hair Challenge, which was born during quarantine and is now providing participant's the opportunity to teach and earn money, Naturalicious is bringing women together, empowering them with confidence and giving back time that was once spent on haircare.