Brands   / 


Date Established 12/2020
Founder Julia Collins
Headquarters San Francisco, CA, USA
Food, Sustainability
Press Contact Rachel Stoczko


Sourdough Sea Salt
Sourdough Sea Salt $5.99
Rosemary Garlic
Rosemary Garlic $5.99
Margherita Pizza
Margherita Pizza $5.99


Moonshot, the first climate-friendly snack brand, is on a mission to tackle climate change, by changing the way the world snacks. 

Moonshot's better for you and the planet crackers are made with regeneratively grown wheat grown by American, family farmers. The brand thinks about the planet with every decision it made, from seed in soil to the end consumer. The majority of Moonshot's supply chain is less than 100 miles long, its packaging is recyclable and made from recycled materials, and the brand is carbon neutral certified!

Moonshot's plant-based, vegan crackers are made with the highest quality ingredients have no added sugar or preservatives and each flavor features just 8 ingredients or less. The brand is Certified USDA Organic and Non-GMO.

Moonshot is available in 3 flavors, Sea Salt Sourdough, Rosemary Garlic and Margherita Pizza, in over 3200 stores nationwide.

Founding Story

Launched in 2020, Moonshot was born from a vision for a better world. According to the UN, approximately 34% of global greenhouse gas emissions come from food systems and land use - that's more than a third. More alarming, scientists believe that, if we do nothing to change how we produce our food, we will have less than 60 years of topsoil, the life force of our food, left. Seeing the sizeable role food plays in climate change, as well as the industry’s powerful potential to be a part of the solution, Julia Collins’, a serial founder and experienced restauranteur, set out to build the world’s first climate-friendly snack brand. Inspired to create a better world for her young sons, Julia is on a mission to create an entirely new category of climate-friendly food and catalyze consumers to join the Climatarian movement. 

Team Bios

Food has always been the epicenter of Julia Collins' life. Her early career was spent growing industry-leading food companies such as Union Square Hospitality Group, Mexicue, Murray’s Cheese and Harlem Jazz Enterprises. She went on to co-found Zume Pizza where she became the first Black woman to reach unicorn status.

Inspired by the birth of her first son to tackle the climate crisis, Julia founded Planet FWD in 2019. Starting with Moonshot, the first climate-friendly snack brand, Julia's work centers around making food a part of the climate solution. After launching Moonshot in 2020, Julia expanded her vision with Planet FWD to empower the next generation of sustainable brands with a carbon management platform.

In addition to leading Planet FWD, Julia sits on the advisory council for Launch with GS and the Food for Climate League board. Julia is also an Ambassador for the Smithsonian National Museum of African American History and Culture.

Julia graduated from Harvard University and earned her MBA at Stanford University’s Graduate School of Business. She resides in San Francisco with her 2 sons and partner.

Follow Julia: Instagram - @JuliaECollins | Twitter - @JuliaCollins

Follow Moonshot: Instagram - @MoonshotSnacks | Twitter - @MoonshotSnacks


Whole Foods
Mother's Market
Bristol Farms
Earth Fare
The Fresh Market
The Goods Mart
Foxtrot Market
Giant Foods





I look forward to my Moonshots every month. This tasty crackers goes with everything or eaten alone. I intend to sacrifice a box with friends to spread the word.

Rose C.

These crackers have the perfect amount of flavor, where it’s not overpowering but still enough to make those taste buds dance. Regenerative organic farming and carbon neutral on top of that? Yeah that’s good. Looking forward to see Moonshot grow.

Drew L.

We absolutely love our Moonshot crackers- with cheese, dips or alone! It also feels really great (and necessary) to support a company that thinks about both the planet and people in their work. THANK YOU. This is (we hope) the future of the food industry- delicious, nutritious and ethical.

Talia G.

The best new find I can’t tell you how much I love these crackers. Especially the Margherita! Not only are they so tasty but I love what they stand for …. Plus who doesn’t love supporting a new female-founded company! 5 STARS!

Lindsay M.

Verified buyer

No Cracker Compares Review by Alia S. on 22 Aug 2022review stating No Cracker ComparesI am so happy to have found my new favorite crackers! I prefer the sourdough because it's so tasty and versatile. If I could change anything, it'd be improve the packaging or texture of the cracker so not as many break in transit. I cannot wait for more flavors in the future.

Alia S.

Verified Buyer


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