Brands   / 


Date Established 12/2020
Founder Julia Collins
Headquarters San Francisco, CA, USA
Press Contact Rachel Stoczko


Rosemary Garlic
Rosemary Garlic $5.99
Sourdough Sea Salt
Sourdough Sea Salt $5.99
Margherita Pizza
Margherita Pizza $5.99


Moonshot, the first climate-friendly snack brand that's better for you and the planet, is on a mission to tackle climate change, by changing the way the world snacks. 

Moonshot thought about the planet with every decision it made, from seed in soil to the end consumer. Our crackers are made with regeneratively grown ingredients, our supply chain is less than 100 miles long, our packaging is recyclable and made from recycled materials, and we're carbon neutral certified!

Moonshot's plant-based, vegan crackers are made with the highest quality ingredients have no added sugar or preservatives and each flavor features just 8 ingredients or less.

Certified USDA Organic and Non-GMO, our ingredients are grown by family farmers we know by name, that use regenerative farming methods to improve soil health and bury carbon in the ground.

Available in 3 flavors, Sea Salt Sourdough, Rosemary Garlic and Margherita Pizza, Moonshot is a certified WBENC woman-owned business and BIPOC-founded and owned company.

Founding Story

Launched in 2020, Moonshot was born from a vision for a better world. According to the UN, approximately 34% of global greenhouse gas emissions come from food systems and land use - that's more than a third. More alarming, scientists believe that, if we do nothing to change how we produce our food, we will have less than 60 years of topsoil, the life force of our food, left. Seeing the sizeable role food plays in climate change, as well as the industry’s powerful potential to be a part of the solution, Julia Collins’, a serial founder and experienced restauranteur, set out to build the world’s first climate-friendly snack brand. Inspired to create a better world for her young sons, Julia is on a mission to create an entirely new category of climate-friendly food and catalyze consumers to join the Climatarian movement. Be a snackivist and try Moonshot today!

Team Bios

Julia Collins is a serial entrepreneur who realized food was her calling as a young girl in San Francisco where it was the epicenter of her community. She’s spent her career building food companies, helping to launch and grow brands such as Mexicue, Murray’s Cheese Bar and Harlem Jazz Enterprises, the company responsible for the award-winning restaurant, The Cecil. She later went on to co-found Zume Pizza where she became the first Black woman to co-found a unicorn company. When she became a mother, she knew she needed to find a way to bring delicious food to people in a way that helped heal the planet for everyone including her son. 

Today, Julia leads Planet FWD, a company on a mission to tackle climate change by making it easier to bring climate-friendly products to market. The company is building a software platform for regenerative agriculture alongside the US’ first climate-friendly snack brand, Moonshot. 

In addition, Julia sits on the advisory council for Launch with GS and the Food for Climate League board, serves on the All Raise operating committee, and is an EIR for Cleo Capital. She is an active angel investor focused on funding female entrepreneurs and BIPOC founders. 

Follow Julia: Instagram - @JuliaECollins | Twitter - @JuliaCollins

Follow Moonshot: Instagram - @MoonshotSnacks | Twitter - @MoonshotSnacks


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TechCrunch - May 26, 2022 Planet FWD secures $10M so consumer products industry can track carbon emissions
New Hope Network - May 13, 2022 Moonshot Snacks at the forefront of eco-friendly food innovation
Refinery29 - May 06, 2022 We Asked 5 Black Moms On What It’s Like To Run A Business (& A Family)
Yahoo Lifestyle - May 06, 2022 We Asked 5 Black Moms On What It’s Like To Run A Business (& A Family)
Food52 - May 04, 2022 The 15 Best New(ish) Snacks We've Ever Tasted
TODAY - Apr 26, 2022 Mom shoots for the moon with climate-friendly snack brand
Well + Good - Apr 11, 2022 Your Earth-Friendly Shopping List
Eat This, Not That! - Apr 08, 2022 The Top 7 Food Trends We Saw at Expo West 2022
Forbes - Mar 22, 2022 15 Black-Owned Food Brands To Add To Your Online Grocery Cart
OTHER - Mar 15, 2022 Climate Friendly Crackers? Moonshot Taps into Regenerative Ag Trend "Publication: Food Navigator"
PureWow - Mar 10, 2022 45 Black Women-Owned Food & Beverage Brands That Belong in Your Kitchen
OTHER - Mar 04, 2022 the most exquisite snacks in San Francisco
PopSugar - Mar 03, 2022 15 Women-Owned Food Brands to Shop Beyond March
The Skimm - Feb 10, 2022 15 Women-Owned Brands to Support During Black History Month and Beyond
Sweety High - Feb 10, 2022 All the Tasty Snacks and Drinks You'll Definitely Want at Your Super Bowl Party
PureWow - Jan 27, 2022 23 Black Women-Owned Food & Beverage Brands That Belong in Your Kitchen
The Kitchn - Dec 30, 2021 Of All the New Groceries We Tried This Year, These Are Our Absolute Favorites
Momtastic - Oct 25, 2021 This Kid-Friendly Food Company Is Fighting Climate Change
Momtastic - Oct 08, 2021 This Kid-Friendly Food Company Is Fighting Climate Change
The Kitchn - Aug 12, 2021 The Best Groceries for Home Cooks Right Now
New York Post - Jul 21, 2021 17 Road Trip Essential Packing List Items for Adults and Kids
ABC7 - May 03, 2021 SF native Julia Collins merges food with tech to fight climate change
Forbes - Apr 08, 2021 How To Make The Ultimate Vegan Charcuterie Board
Thrillist - Mar 16, 2021 12 Delicious Snack Food Brands Founded by Women of Color
Green Queen - Dec 21, 2020 Carbon-Neutral Snacks Are Coming To A Supermarket Shelf Near You – The Rise Of Climate Positive Food
Forbes - Dec 11, 2020 How Julia Collins And Moonshot Snacks Are Using The Power Of Regenerative Agriculture To Tackle The Climate Crisis
Fast Company - Dec 10, 2020 This ‘climate-friendly’ snack brand wants to change how we eat


The regeneratively grown ingredients that Moonshot employs for its delicious, hunger-quenching crackers is wheat and sunflower oil. According to Julia Collins, who is the founder and CEO of Planet Fwd—the startup that created Moonshot—the hope is "to create a new category of food called climate-friendly food."

Kalina Nedelcheva

I look forward to my Moonshots every month. This tasty crackers goes with everything or eaten alone. I intend to sacrifice a box with friends to spread the word.

Rose C.

These crackers have the perfect amount of flavor, where it’s not overpowering but still enough to make those taste buds dance. Regenerative organic farming and carbon neutral on top of that? Yeah that’s good. Looking forward to see Moonshot grow.

Drew L.

We absolutely love our Moonshot crackers- with cheese, dips or alone! It also feels really great (and necessary) to support a company that thinks about both the planet and people in their work. THANK YOU. This is (we hope) the future of the food industry- delicious, nutritious and ethical.

Talia G.


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