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Date Established 12/2020
Founder Julia Collins
Headquarters San Francisco, CA, USA
Press Contact Rachel Stoczko



Moonshot is the first explicitly climate-friendly snack brand that is better for you and the planet.  Made with regeneratively grown ingredients that help sequester more carbon in the soil, Moonshot is on a mission to tackle climate change by changing the way the world snacks. 

Moonshot’s carbon-neutral crackers are certified USDA Organic, Kosher, plant-based, no sugar added and non-GMO, and come in three flavors: Sourdough Sea Salt, Rosemary Garlic, and Tomato Basil. Moonshot is also a certified WBENC woman-owned business and BIPOC-founded and owned. Snackers can also find Moonshot at Raley's, The Fresh Market, Goldune, Foxtrot, BUBBLE GOODS and more.

Founding Story

Launched in 2020, Moonshot was born from a vision for a better world. According to research from the UN in 2019, approximately 25-30% of global greenhouse gas emissions come from food production. More alarming, scientists believe that, if we do nothing to change how we produce our food, we will have just 60 years of topsoil, the life force of our food, left. Seeing the sizeable role food plays in climate change, as well as the industry’s powerful potential to be a part of the solution, Julia Collins’, a serial founder and experienced restauranteur, set out to build the world’s first climate-friendly snack brand. Inspired to create a better world for her young son, Julia is on a mission to create an entirely new category of climate-friendly food and catalyze consumers to join the Climatarian movement. 


Julia Collins

Founder + CEO

see bio

Julia Collins is a serial entrepreneur who realized food was her calling as a young girl in San Francisco where it was the epicenter of her community. She’s spent her career building food companies, helping to launch and grow brands such as Mexicue, Murray’s Cheese Bar and Harlem Jazz Enterprises, the company responsible for the award-winning restaurant, The Cecil. She later went on to co-found Zume Pizza where she became the first Black woman to co-found a unicorn company. When she became a mother, she knew she needed to find a way to bring delicious food to people in a way that helped heal the planet for everyone including her son. 

Today, Julia leads Planet FWD, a company on a mission to tackle climate change by making it easier to bring climate-friendly products to market. The company is building a software platform for regenerative agriculture alongside the US’ first climate-friendly snack brand, Moonshot. 

In addition, Julia sits on the advisory council for Launch with GS and the Food for Climate League board, serves on the All Raise operating committee, and is an EIR for Cleo Capital. She is an active angel investor focused on funding female entrepreneurs and BIPOC founders. 

Follow Julia: Instagram - @JuliaECollins | Twitter - @JuliaCollins

Follow Moonshot: Instagram - @MoonshotSnacks | Twitter - @MoonshotSnacks


Bristol Farms
The Fresh Market
The Goods Mart
Earth Fare
Foxtrot Market




The regeneratively grown ingredients that Moonshot employs for its delicious, hunger-quenching crackers is wheat and sunflower oil. According to Julia Collins, who is the founder and CEO of Planet Fwd—the startup that created Moonshot—the hope is "to create a new category of food called climate-friendly food."

Kalina Nedelcheva

I look forward to my Moonshots every month. This tasty crackers goes with everything or eaten alone. I intend to sacrifice a box with friends to spread the word.

Rose C.

These crackers have the perfect amount of flavor, where it’s not overpowering but still enough to make those taste buds dance. Regenerative organic farming and carbon neutral on top of that? Yeah that’s good. Looking forward to see Moonshot grow.

Drew L.

We absolutely love our Moonshot crackers- with cheese, dips or alone! It also feels really great (and necessary) to support a company that thinks about both the planet and people in their work. THANK YOU. This is (we hope) the future of the food industry- delicious, nutritious and ethical.

Talia G.