|Press Contact||Emma Garrett|
Moonflowers offers premium-grade saffron hand-harvested by female farmers in the Herat region of Afghanistan. Founded by Tahmina Ghaffer, born in Kabul, Afghanistan herself, Moonflowers’ mission is not only to empower these women to earn wages for their work, but shine light on the magic of the product they help bring to life.
One of the rarest spices available, saffron has been used for centuries in medicine and food, known for its calming and anti-inflammatory effects. Saffron, also referred to as ‘red gold’, takes 75,000 saffron flowers to make just one pound of spice. Moonflowers is partnering with award-winning non-profit Skateistan to donate 1% of their profits to help provide children recreational (skateboarding) and educational opportunities in Afghanistan, Cambodia, and South Africa.
With Moonflowers, not only will customers elevate their well-being through the sweet & floral flavor and vibrant color saffron brings to food & drinks, but they will contribute to a more equitable future.
Moonflowers is inspired by founder Tahmina Ghaffer’s own heritage as an Afghan woman born in Kabul. Forced to flee the country along with her parents at the age of five due to war, Tahmina has a deep desire to support others and connect to her roots in Afghanistan. Not only does Moonflowers reflect the central element of her own family’s cooking – saffron – but also empowers women through employment opportunities in a region where that is rare.
Just founded in June, Moonflowers' core mission since before launch has been empowering Afghan women while highlighting the beauty and nuance of the saffron spice (also known as 'red gold'). Given the current heartbreaking circumstances in the country, Tahmina is more focused than ever on first and foremost making sure her partner farmers in the region are safe and has fully shifted her focus to assisting incoming refugees in DC. Despite all the unknowns, Tahmina is ready to handle the future of Moonflowers with the utmost care – keeping safety and dignity top of mind. She has added a direct donation link to International Rescue Committee on the Moonflowers check out page so customers can make a direct impact.
Tahmina Ghaffer was born in Kabul, the capital of Afghanistan and graduated from law school at Erasmus University of Rotterdam in the Netherlands with a degree in International Public Law, on human rights with a dedicated focus on refugees. As a refugee herself who fled at the age of five with her family from Afghanistan to the Netherlands, she intimately understands this narrative which has driven her to help others who have faced similar hardship. She began her career working for International organizations in Hague - a city on the North coast of the Western Netherlands and international law capital of the world. She then moved on to a corporate organization, working on tenders and contracting where she learned commercial skills. In January 2019, she moved to Washington D.C. to work alongside her family’s restaurant group in the region. There she has been wearing many hats including concept development, branding, oversight, and business development. Her background led her to launch Moonflowers in June 2020, combining her passion for providing opportunities for women and her desire to raise awareness about her home country and the importance of ethical saffron both economically and emotionally.