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Date Established 01/2010
Founder Lauren Levy & Lawrence Scheer
Fashion, Parenting
Press Contact Danielle Beale


Valentine's Day Collection
Valentine's Day Collection $40.00
The Original Twotie
The Original Twotie $44.00
Magnetic Footie
Magnetic Footie $40.00
No Drama Kid Pajamas
No Drama Kid Pajamas $44.00
Toddler & Kid Raincoats
Toddler & Kid Raincoats $56.00


Parenting can be hard, but dressing your baby should be easy. Magnetic Me took sleep essentials for babies, toddlers, big kids, and moms, and made them better with magnetic fasteners. Using luxe fabrics like organic cotton and eco-friendly modal, Magnetic Me added loads of personality through curated prints, plus a slew of styles and sizes.

Magnetic Me is:

Smart: only Magnetic Me apparel offers SewSafeTM construction, using safety-tested magnetic closures to secure itself shut quickly and quietly

Soft: using organic cotton and eco-friendly modal, Magnetic Me offers fabrics that are as soft as they are gentle on baby's skin

Sustainable: making good decisions for your children means making good decisions for the planet. From eco-friendly fabrics to recyclable packaging, Magnetic Me strives to be as low impact as possible

Magnetic Me has always been inspired by the littlest warriors who spend time in ICUs across the country. In 2022, Magnetic Me will donate a one year supply of magnetic PJs to one cardiac ICU per month across the country.

Founding Story

After wrangling her nephew to put on his bib, Lauren Levy was heartbroken when the velcro tab got stuck in his hair causing him to cry. She knew there had to be a better way and soon began her quest to create babywear with magnetic fasteners. Lauren convinced her college friend, Lawrence Scheer, to quit their cushy Wall Street jobs to get Magnetic Me off the ground in 2010.

More than ten years later, Magnetic Me continues to help parents find easier ways to dress their children. The brand has extended from babywear into toddler and kid pajamas as well as an adult line for nursing moms.

Team Bios

Lauren Levy


see bio


Saks Fifth Avenue


Amazon Affiliate



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