Brands   / 


Date Established 01/2010
Founder Lauren Levy & Lawrence Scheer
Fashion, Parenting
Press Contact Danielle Beale


Holiday Pajamas
Holiday Pajamas $40.00
The Original Twotie
The Original Twotie $44.00
Jubilee Collection
Jubilee Collection $40.00
Magnetic Footie
Magnetic Footie $40.00
Toddler &  Kids Pajamas
Toddler & Kids Pajamas $44.00
Toddler & Kid Raincoats
Toddler & Kid Raincoats $56.00
Nursing Gown
Nursing Gown $74.00


Parenting can be hard, but dressing your baby should be easy. Magnetic Me took sleep essentials for babies, toddlers, big kids, and moms, and made them better with magnetic fasteners. Using luxe fabrics like organic cotton and eco-friendly modal, Magnetic Me added loads of personality through curated prints, plus a slew of styles and sizes.

Magnetic Me is:

Smart: only Magnetic Me apparel offers SewSafeTM construction, using safety-tested magnetic closures to secure itself shut quickly and quietly

Soft: using organic cotton and eco-friendly modal, Magnetic Me offers fabrics that are as soft as they are gentle on baby's skin

Sustainable: making good decisions for your children means making good decisions for the planet. From eco-friendly fabrics to recyclable packaging, Magnetic Me strives to be as low impact as possible

Magnetic Me has always been inspired by the littlest warriors who spend time in ICUs across the country. In 2022, Magnetic Me will donate a one year supply of magnetic PJs to one cardiac ICU per month across the country.

Founding Story

After wrangling her nephew to put on his bib, Lauren Levy was heartbroken when the velcro tab got stuck in his hair causing him to cry. She knew there had to be a better way and soon began her quest to create babywear with magnetic fasteners. Lauren convinced her college friend, Lawrence Scheer, to quit their cushy Wall Street jobs to get Magnetic Me off the ground in 2010.

More than ten years later, Magnetic Me continues to help parents find easier ways to dress their children. The brand has extended from babywear into toddler and kid pajamas as well as an adult line for nursing moms.

Team Bios

Lauren Levy


see bio


Saks Fifth Avenue


Amazon Affiliate


The Fashion Spot - Sep 20, 2022 Childrenswear Brands Fashionable Moms Love - Aug 26, 2022 50 Maternity Leave Gifts Women Actually Want - Aug 25, 2022 10 Gender-Neutral Nursery Must-Haves
Motherly - Jul 27, 2022 16 cozy pajamas your kids will never want to take off "Bonus points: They won't shrink or fade over time."
Momtastic - Jul 07, 2022 Back To School Must-Haves: From Toxin-Free Polish To Adorable Backpacks
BabyCenter - Jun 22, 2022 Best baby deals and sales right now
What to Expect - Jun 22, 2022 Best Baby Deals Happening Right Now "Save big on popular maternity and parenting products with the latest sales from Amazon, Target and more."
Babylist - Jun 17, 2022 Best Baby Pajamas "These comfy jammies will keep baby cozy at bedtime so they'll be ready for a long snooze (hopefully!)."
POPSUGAR - Jun 01, 2022 Everything You Need For Middle-of-the-Night Feedings and Diaper Changes With Your New Baby
PEOPLE - May 16, 2022 From Barbies to Chocolate — All the Special Products Celebrating Queen Elizabeth's Platinum Jubilee "Queen Elizabeth is marking 70 years on the throne — and the most unexpected products are now available to help celebrate the milestone!"
Beauty News NYC - May 13, 2022 Parental Pleasures: Magnetic Me Clothing + FoxMind Games "Parents will appreciate these two brands for how they’ll render life more fun for everyone."
Babylist - May 11, 2022 Surrogacy Sample Registry "This curated registry is a great place to start if you’re building your family via surrogacy."
CNET - Apr 28, 2022 Baby Registry Checklist: 10 Baby Products I Wish I'd Asked For "If you take one piece of advice from this list, make it this: Invest in as many magnetic onesies as your budget allows. These are pricey, but in my experience, totally worth it. No zippers, no snaps – just little magnetic buttons that let you quickly and easily open and close your baby's PJs, perfect for those bleary-eyed middle-of-the-night changes. The fabric has a nice soft, almost silky feel, and there are lots of cute patterns to choose from. (My baby's Pop-pop also loves them, as they're easy to operate even with arthritic hands.)"
Oprah Daily - Sep 16, 2021 Katy Perry Helped Gayle and Oprah Go Shopping for Gayle's Future Grandson "To celebrate the upcoming arrival of her best friend's first grandson, Oprah took longtime bestie, Gayle King, on a very special shopping trip in Santa Barbara. Their goal was to see all the best, must-have items for a new baby. And when you're Oprah and Gayle King, who do you bring in to show you the ropes? Katy Perry, of course! She kept it real with talk about squirmy babies and buttons being a bad combo and cracked us up with her very relatable "We ain't got not time for ties!""
- Jun 01, 2021 Today Is A Good Day Launches a Partnership with Magnetic Me "Magnetic Me donated their preemie specific magnetic footies to our hospital partners and moving forward will be the exclusive partner for Today Is A Good Day Milestone shirts that families will receive when their baby reaches the milestone of wearing clothes for the first time."
Romper - Aug 10, 2020 These Genius Nursing PJs With Magnetic Snaps Lets You "Button-Up" With One Hand "MagneticMe, maker of the genius magnetized onesie, is a leader in innovative baby clothing. Basically imagine a onesie without any difficult to snap clasps or itchy velcro. Instead, magnets, hidden within an eco-fabric material hold the outfit closed. Now the New York City-based company has given birth to another brainchild — magnetic-fastening maternity and nursing pajamas for moms."


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