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Date Established 12/2020
Founder Surbhee Grover
Headquarters New York, NY
Beauty, Health & Wellness
Press Contact Arshiya Atlani


Amrutini® Precious Potion
Amrutini® Precious Potion $110.00
Amrutini® True Brew Transforming Serum
Amrutini® True Brew Transforming Serum $120.00
Amrutini® Luminosity Dewdrops
Amrutini® Luminosity Dewdrops $135.00
Velvet :08 Broadway Bright Mask
Velvet :08 Broadway Bright Mask $58.00
Travel/Sample Set
Travel/Sample Set $17.00


Opulent skincare and wellness brand driven by confluence and contrast - that of India and New York, tradition and modernity, and incredible botanicals and lab-designed, clean ingredients.

Love, Indus offers clean, safe and high-performance skincare products that combine cutting-edge technology with the best of ancient wisdom. By using carefully curated concoctions made of potent ingredients like antioxidant-rich, single estate tea from Darjeeling and golden mustard blossoms from Punjab, Love, Indus has a vision to enhance and innovate rich Indian customs.

Their powerful formulas fuse these ingredients with the precision of New York technology to create powerful, sensorial products your skin will love. Love, Indus is reviving and revitalizing hyper-local, precious ingredients and practices from the Indian subcontinent, some lost, some forgotten and some that are yet to be discovered and harnessed outside their regional bastions.

Founding Story

Founder, Surbhee Grover was born in Kolkata in India’s East. She studied in Delhi in the North, and spent summers with her grandparents in Ajmer in the West. At the very dawn of her career, Surbhee found herself working for India’s largest hair care brand making sales calls in villages across the South. She lived and breathed the regions’ diversity over those formative years.

The next stage of her life brought her to New York where she completed her Masters from NYU Stern, and then joined Booz & Co, a global consulting firm where she led strategy and innovation initiatives for clients in the consumer space. Over the years, Surbhee worked with some of the leading luxury goods brands in Europe and North America.

With her base in New York – a city that heralds many trends – she noticed how several Indian concepts, such as yoga, and kitchen staples like turmeric and coconut oil, had found their way into the daily lives and lattes of the West. She then realized that skincare and wellness concepts from the Indian subcontinent that achieved some recognition globally, barely scratched the surface of all the regional riches she had grown up experiencing. Her passion to bring this to the Western world sparked the inspiration to start Love, Indus.

Team Bios

Surbhee has over 20 years of experience working in retail, consumer, and luxury companies across Asia, Europe, and the US. She started her career in personal care in India with industry leaders such as L’Oreal and Marico Industries before moving to New York to work with the global consulting firm Booz Allen, Hamilton - where she advised leading luxury and consumer companies on growth and innovation – all of which played a tremendous part in her entrepreneurial journey. 

Being an avid traveler, explorer, and rainbow chaser, Surbhee enjoys capturing moments and crafting stories. Love, Indus helps celebrates Surbhee's two homes – India and New York. The brand evokes a journey fueled by nostalgia, culture, energy, and innovation that manifests itself in all that we do.

Arshiya Atlani

Marketing & Communications

see bio


Neiman Marcus


VOGUE - Jun 06, 2022 This is the unusual skincare ingredient you need to know about to achieve glowing skin
Yahoo Lifestyle - Jun 02, 2022 The Most Wanted Products In May, According To R29 Readers
Refinery29 - Jun 02, 2022 The Most Wanted Products In May, According To R29 Readers
BELLA Magazine - Jun 01, 2022 7 Bella Bosses We Admire ""
Medium - May 24, 2022 Power Women: Surbhee Grover Love Of Indus On How To Successfully Navigate Work, Love and Life As A Powerful Woman
Yahoo Lifestyle - May 11, 2022 I’m So Into This Indian Skin Care Brand That I’m Almost Out Of It
Refinery29 - May 11, 2022 I’m So Into This Indian Skin Care Brand That I’m Almost Out Of It
Patch - Apr 30, 2022 Great Gifts for Mother's Day 2022
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aSweatLife - Feb 07, 2022 Valentine’s Day And Galentine’s Day Gifts To Buy Yourself
Forbes - Jan 21, 2022 Beauty Pick - Amrutini® Precious Potion Vital Cream "Forbes #Vetted Beauty Pick - Amrutini® Precious Potion Vital Cream"
Vogue - Nov 15, 2021 All you need to know about your skin barrier and why it needs the extra attention
Parade - Nov 03, 2021 30 Impressive Diwali Gifts to Delight Your Friends and Family During Diwali Celebrations
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Women's Health - Sep 03, 2021 Diwali 2021 Gift Guide: 22 Ideas To Light Up The Holiday For Friends And Family
Thrive Global - Aug 12, 2021 Surbhee Grover of Love Indus: “Don’t shortchange your product/ service offering”
Hindustan Times - Jul 04, 2021 Men’s style and grooming by Yatan Ahluwalia: Grooming hacks for your 40s
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