Lisa Texido is the brand director for Lipton Hard Iced Tea. In this role, she is responsible for leading marketing efforts to deliver this new product to market as part of FIFCO USA’s portfolio.

Since joining FIFCO USA in 2010, Lisa has held various marketing roles for brands within the company’s portfolio. Most recently, she served as brand manager for Seagram’s Escapes. In that position, she led annual planning, execution, and analysis of strategic marketing plans, campaigns and initiatives designed to grow brand health, market share, and profitability across US markets.

She previously worked as brand manager for Labatt USA and associate brand manager for Genesee. Prior to joining FIFCO USA, Lisa was associate marketing manager for Rich Products, a global food supplier based in Buffalo. In that role, she executed product commercialization projects and led the new product development process for the largest global bakery customer.

Lisa graduated Magna Cum Laude earning a Bachelor’s Degrees in both English and Communication from SUNY Buffalo and a Master of Business Administration from Medaille University.