Lipton Hard Iced Tea
Introducing YOUR CUP OF (HARD) TEA™!
|Founder||The Sunrise Brewing Company|
|Headquarters||Rochester, New York|
E-commerce & Retail
|Press Contact||Cheryl Overton|
Made with real brewed Lipton tea, natural flavors, and our premium, triple-filtered malt base, this hard tea is smooth, refreshing and seriously delicious. Try it in four 5% ABV, just-sweet-enough flavors: Lemon, Peach, Half & Half and Strawberry. Always enjoy responsibly.
Lipton Hard Iced Tea is licensed and brewed by FIFCO USA.
On National Tea Day, a new hard iced tea, bound to delight tea lovers everywhere, entered the market! Made with real brewed Lipton tea, natural fruit flavors and a triple-filtered, premium malt base, Lipton Hard Iced Tea takes America's favorite tea and reimagines it as a 5% ABV non-carbonated product. This great tasting and refreshing hard iced tea is launching in four just-sweet-enough flavors that are inspired by Lipton tea fan favorites: Lemon, Peach, Half & Half and Strawberry.
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Lisa Texido is the brand director for Lipton Hard Iced Tea. In this role, she is responsible for leading marketing efforts to deliver this new product to market as part of FIFCO USA’s portfolio.
Since joining FIFCO USA in 2010, Lisa has held various marketing roles for brands within the company’s portfolio. Most recently, she served as brand manager for Seagram’s Escapes. In that position, she led annual planning, execution, and analysis of strategic marketing plans, campaigns and initiatives designed to grow brand health, market share, and profitability across US markets.
She previously worked as brand manager for Labatt USA and associate brand manager for Genesee. Prior to joining FIFCO USA, Lisa was associate marketing manager for Rich Products, a global food supplier based in Buffalo. In that role, she executed product commercialization projects and led the new product development process for the largest global bakery customer.
Lisa graduated Magna Cum Laude earning a Bachelor’s Degrees in both English and Communication from SUNY Buffalo and a Master of Business Administration from Medaille University.
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