Brands   / 

Lip Gloss Boss

High shine mint-infused glosses, with a layerable formulation that’s never sticky and won’t feather


Date Established 09/2015
Founder Dani Novack
Headquarters Los Angeles, CA
Press Contact Dani Novack


Balmy Gloss
Balmy Gloss $12.50
Magic Wand Gloss Collection
Magic Wand Gloss Collection $65.00
Junior Assistant Set
Junior Assistant Set $42.00


Lip Gloss Boss makes uniquely mint-infused glosses that are never sticky, always hydrating, and made to last. Never Tested On Bunnies, Just Hunnies.

Lip Gloss Boss is a female founded company in Los Angeles and are proud to show how magic a little gloss can be. Founded in 2015 with a mission to create a cruelty-free and vegan gloss that could be a multi-use product, safe for lips, lids and everywhere in between. In 2017 came the creation of highly pigmented glosses that could be layered and would wear as a stain, for long lasting color. Multi-use, mint-infused glosses were always a focus for Lip Gloss Boss, in order to emphasize the brands products as stand outs that would be perfect for anyones makeup bag or professional kit.

Founding Story

In 2015, founder, Dani Novack, started Lip Gloss Boss after her favorite lip gloss was discontinued. She had a friend at a formulation company and asked if there was a way to create her own gloss, and her dream gloss was created alongside their lead chemist. With the creation of the first gloss, Lip Gloss Boss was born and began selling online. Balmy Gloss was quickly turned into a cult classic, and the unique formulation allowed for multi-use applications, branding it as a product safe for lips, lids and everywhere in between. In 2017, the line expanded into the Magic Wand Gloss Collection, which was the brand’s first step into colored cosmetics and in tube components with doe foot applicators. These five glosses included 4 colorful shades that were layerable, and wore as a stain. The fifth gloss is a clear gloss that can be worn on its own, or as a topper for any other gloss or lip color.

Team Bios

Dani Novack


see bio

Dani Novack is a Southern California native born into an entrepreneurial family with a steel business that is in their third generation. After graduating with her degree in Advertising & Graphic Design in 2011, she went to work for the family business as their in-house advertising director. In 2015, Lip Gloss Boss was started as a passion project with the goal of creating a clean and cruelty-free lip gloss line. Becoming the founder of an independent beauty company was something that Dani has fallen in love with and is so ecstatic to share her love of beauty with the masses.


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