Fashion, Health & Wellness
|Press Contact||Parisse Majd|
Le Mec, French for "the guy", is an all premium athletic wear and wellness destination for men. In many ways, Le Mec helps men discover a high-end curation of brands that he possibly never heard of, but is exactly what he's been looking for.
From brands like Aarmy to Twenty Montreal, Le Mec believes in making it easier for men to shop and discover premium and innovative athletic wear that will elevate their workout.
Founder and CEO, Parisse Majd, set her sights on elevating the activewear industry by building a standalone category of exquisitely designed products since the start of her 14+ year career in fashion merchandising. Having experience working with brands such as Lululemon, Under Armour and Gap Inc., Parisse was able to identify a market void in the variety of options available to men seeking high-performance, and high-style athletic wear.
“Le Mec represents my many years of passion, excitement, and ingenuity for product merchandising and innovation. I hope you feel our mission in every aspect of this brand and the experience I’ve brought to life.”
With over a decade of experience in the fashion and activewear industry, Parisse Majd believed she had what she considered to be her dream job: forecasting trends, launching new product lines, and curating the best of what industry-leading brands had to offer consumers.
But after years of experience working on women’s product, Parisse realized there was nowhere to shop for the best of men’s activewear in the same way there was for women. After continuously struggling to find modern, innovative, and stylish men’s products for her partner, friends, and family, she decided to create what she couldn’t find.
With the mission of responding to a new generation of men who care about being fit and want to look as good as they feel, Parisse created Le Mec, an upscale multi-brand retailer that curates fashion-defining and performance-driven activewear and street products for men.
Art director of the Faena Hotel, Rada Olarra, is in charge of materializing Alan Faena´s vision and work to improve the Faena district which was created in collaboration with the incredible minds of Baz Luhrmann, Catherine Martins, Ximena Caminos, Juan Gatti, Rem Koolhas, Foster, Oma, Francis Mallman, Paul qui and many more.
Below is an excerpt from the MR PORTER JOURNAL on Rafa Olarra
"Argentinian-born Mr. Olarra cuts a rugged figure, an athlete fit for his daily decathlon of roles. In addition to his work at the Faena, he is a freelance creative director, costume designer, set maker and more. Recently, he created an indoor beach for German Vogue and helped to stage Moschino’s new men’s fragrance campaign starring the Brazilian model Mr Jhona Burjack. The Faena jobs, however, are his biggest."
Former Karate champion and head of sales for one of Austratlias top fashion brands, Saville, is the mastermind behind all the relationships Le Mec creates.
Director of Content
Nicole Fernandez has a decade of experience writing for some of the most impactful brands in the world, including Nike, Under Armour, and Apple. At Nike, she developed creative concepts for seasonal launches that reached a global audience and specialized in digital creative strategy and storytelling. She enjoys working out, yoga, and cycling.