Lacson Ravello is a small-capsule clothing brand that is thoughtful in every aspect of its business. From local design and production, to responsibly-sourced materials, to timeless fit and styles, they are mindful makers. The collection assures women that there is a brand that fits their bodies and lifestyle. When they can often feel lost in a sea of fast fashion choices, Lacson Ravello’s vision is to make women feel seen, empowered, and confident.
Founding Story
Lacson Ravello is a fashion brand with a unique story of passion, inspiration, and resilience. It was founded by Kristina Lacson McConnico, an American-born Filipina designer who has been working in fashion for over two decades. Her roots in the garment industry go deep, with family members who have been dressmakers and fashion designers for generations. After working for several iconic San Francisco Bay Area fashion brands, including Levi's, Gymboree, Old Navy, and Bebe, Kristina decided to take the plunge in 2015 and start her own brand: LACSON RAVELLO.
Kristina's journey to founding LACSON RAVELLO was not without its challenges. In fact, she faced her biggest obstacle yet when she was diagnosed with breast cancer, not once, not twice, but three times. Her battle with cancer forced her to pause and take stock of her priorities. She knew that she had to pursue her true passion and create a brand that would empower women to feel confident, beautiful, and strong.
And so, LACSON RAVELLO was born. The brand embodies Kristina's personal values and experiences, reflecting her desire to create approachable and stylish clothing for real women with busy lifestyles. Her goal was to strike the perfect balance between classic and chic, easy and put together, and fun and stylish, filling a gap in the market for women in their 40s and 50s.
Kristina's breast cancer experience was a defining moment in her life, and it had a profound impact on her vision for the brand. She knew firsthand the transformative power of feeling confident and beautiful, no matter what life throws your way. Her mission became clear: to create clothes that empower women to feel their best, no matter their age or body shape. That's why her designs are both stylish and functional, made with the utmost quality and attention to detail. With a focus on quality and craftsmanship, her pieces have quickly become a must-have for women across the U.S. who value timeless elegance and comfort.
Today, Lacson Ravello is a thriving fashion brand that has gained a loyal following among women who appreciate the brand's unique aesthetic and values. Kristina's story is one of inspiration and resilience, a testament to the power of passion and determination. Her journey has shown that with hard work, dedication, and a deep sense of purpose, anything is possible.
Kristina currently lives in Oakland with her husband John and their cats Coco and Clementine. She has made it a priority to support the organizations that impact breast cancer awareness and patients the most. Lacson Ravello has given back/donated a portion of sales to the Susan G Komen Foundation, Women’s Cancer Resource Center, and UCSF Breast Cancer Center.
The story of LACSON RAVELLO begins with strong family roots in the garment industry. Kristina Lacson McConnico was born to Filipino parents and descended from a long line of dressmakers and fashion designers—grandmothers, aunts, and cousins. Upon establishing her own brand, she incorporated her surname, Lacson, and her grandmother’s maiden name, Ravello. For her, this family name captures the heritage and values that define her clothing line—a tradition of strong craftsmanship and quality materials, combined with a modern and design-driven approach.
Originally from St. Louis, Kristina knew at a young age that she wanted to follow her family’s path in the fashion world. A skilled visual artist during her teenage years, she moved to Los Angeles to attend Otis College of Art & Design. Early exposure to leaders and icons in the fashion industry had a profound influence on her evolution as a designer.
After college, she relocated to San Francisco and worked as a designer for large retailers such as Gap Inc., Bebe, and Target Corporation—in addition to building her expertise as a design consultant for smaller fashion labels and startups. Her two decades of industry experience have led her around the world numerous times, from production facilities in Asia to buying and research trips in Europe and all over the U.S. This global perspective followed Kristina as she created the LACSON RAVELLO brand. Her dedication to being a citizen of the world while keeping a relaxed California sensibility continues to inform her life and her work.
Kristina currently lives in Oakland with her husband John of Bespoke Watch Projects and their cats Coco and Clementine. She is also a breast cancer survivor and thriver.
