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Overview

Date Established 06/2005
Founder Bret Rasmussen
Headquarters Salt Lake City, UT
Industries
Health & Wellness, Fitness, Fashion
Website https://www.kurufootwear.com/
Press Contact Nicole Nelson
Social

Products

QUANTUM - Women's Mesh Fitness Sneaker
QUANTUM - Women's Mesh Fitness Sneaker $160.00
QUANTUM - Men's Mesh Fitness Sneaker
QUANTUM - Men's Mesh Fitness Sneaker $160.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
ATOM - Men's Sneaker
ATOM - Men's Sneaker $160.00
DRAFT - Women's Slipper
DRAFT - Women's Slipper $135.00
DRAFT - Men's Slipper
DRAFT - Men's Slipper $135.00
CHICANE - Women's Trail Hiking Shoe
CHICANE - Women's Trail Hiking Shoe $175.00
CHICANE - Men's Trail Hiking Shoe
CHICANE - Men's Trail Hiking Shoe $165.00
FLUX - Women's Lightweight Sneaker
FLUX - Women's Lightweight Sneaker $135.00
FLUX - Men's Lightweight Sneaker
FLUX - Men's Lightweight Sneaker $135.00
TREAD - Women's Waterproof Sandal
TREAD - Women's Waterproof Sandal $145.00
TREAD - Men's Waterproof Sandal
TREAD - Men's Waterproof Sandal $145.00
KALA - Women's Sandal
KALA - Women's Sandal $115.00
KALA - Men's Sandal
KALA - Men's Sandal $115.00
BREEZE - Women's Slide Sandal
BREEZE - Women's Slide Sandal $125.00
SUOMI - Women's Leather Sandal
SUOMI - Women's Leather Sandal $125.00
LETTI - Women's Sandal
LETTI - Women's Sandal $125.00
LETTI - Women's Sandal
LETTI - Women's Sandal $125.00
KALA - Men's Sandal
KALA - Men's Sandal $115.00
KALA - Women's Sandal
KALA - Women's Sandal $115.00
KALA - Women's Sandal
KALA - Women's Sandal $115.00
KALA - Women's Sandal
KALA - Women's Sandal $115.00
SUOMI - Women's Leather Sandal
SUOMI - Women's Leather Sandal $125.00
TREAD - Women's Waterproof Sandal
TREAD - Women's Waterproof Sandal $145.00
TREAD - Men's Waterproof Sandal
TREAD - Men's Waterproof Sandal $145.00
TREAD - Men's Waterproof Sandal
TREAD - Men's Waterproof Sandal $131.00
KALA - Men's Sandal
KALA - Men's Sandal $104.00
BREEZE - Women's Slide Sandal
BREEZE - Women's Slide Sandal $125.00
BREEZE - Women's Slide Sandal
BREEZE - Women's Slide Sandal $125.00
STRIDE - Women's NOVAKNIT Slip-on Shoe
STRIDE - Women's NOVAKNIT Slip-on Shoe $135.00
STRIDE - Women's NOVAKNIT Slip-on Shoe
STRIDE - Women's NOVAKNIT Slip-on Shoe $135.00
STRIDE - Women's NOVAKNIT Slip-on Shoe
STRIDE - Women's NOVAKNIT Slip-on Shoe $135.00
STRIDE - Women's NOVAKNIT Slip-on Shoe
STRIDE - Women's NOVAKNIT Slip-on Shoe $135.00
STRIDE - Women's NOVAKNIT Slip-on Shoe
STRIDE - Women's NOVAKNIT Slip-on Shoe $135.00
STRIDE - Women's NOVAKNIT Slip-on Shoe
STRIDE - Women's NOVAKNIT Slip-on Shoe $135.00
STRIDE - Women's NOVAKNIT Slip-on Shoe
STRIDE - Women's NOVAKNIT Slip-on Shoe $135.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $144.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
PIVOT - Women's Lace-up Elastic Sneaker
PIVOT - Women's Lace-up Elastic Sneaker $125.00
PIVOT - Women's Lace-up Elastic Sneaker
PIVOT - Women's Lace-up Elastic Sneaker $125.00
ROAM - Women's Classic Court Sneaker
ROAM - Women's Classic Court Sneaker $135.00
ROAM - Women's Classic Court Sneaker
ROAM - Women's Classic Court Sneaker $125.00
QUANTUM - Men's Mesh Fitness Sneaker
QUANTUM - Men's Mesh Fitness Sneaker $160.00
ROAM - Women's Classic Court Sneaker
ROAM - Women's Classic Court Sneaker $125.00
ROAM - Women's Classic Court Sneaker
ROAM - Women's Classic Court Sneaker $135.00
ATOM - Men's Sneaker
ATOM - Men's Sneaker $160.00
ATOM - Men's Sneaker
ATOM - Men's Sneaker $160.00
ATOM - Men's Sneaker
ATOM - Men's Sneaker $160.00
ATOM - Men's Sneaker
ATOM - Men's Sneaker $160.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
ATOM - Men's Sneaker
ATOM - Men's Sneaker $160.00
PACE - Men's Slip-on Boat Shoe
PACE - Men's Slip-on Boat Shoe $125.00
PACE - Men's Slip-on Boat Shoe
PACE - Men's Slip-on Boat Shoe $125.00
PACE - Men's Slip-on Boat Shoe
PACE - Men's Slip-on Boat Shoe $125.00
ATOM - Women's Sneaker
ATOM - Women's Sneaker $160.00
ATOM - Men's Sneaker
ATOM - Men's Sneaker $160.00
QUANTUM - Men's Mesh Fitness Sneaker
QUANTUM - Men's Mesh Fitness Sneaker $160.00
QUANTUM - Men's Mesh Fitness Sneaker
QUANTUM - Men's Mesh Fitness Sneaker $160.00
QUANTUM - Men's Mesh Fitness Sneaker
QUANTUM - Men's Mesh Fitness Sneaker $160.00
QUANTUM - Women's Mesh Fitness Sneaker
QUANTUM - Women's Mesh Fitness Sneaker $160.00
QUANTUM - Women's Mesh Fitness Sneaker
QUANTUM - Women's Mesh Fitness Sneaker $160.00
QUANTUM - Women's Mesh Fitness Sneaker
QUANTUM - Women's Mesh Fitness Sneaker $160.00
QUANTUM - Women's Mesh Fitness Sneaker
QUANTUM - Women's Mesh Fitness Sneaker $160.00
QUANTUM - Women's Mesh Fitness Sneaker
QUANTUM - Women's Mesh Fitness Sneaker $160.00
QUANTUM - Women's Mesh Fitness Sneaker
QUANTUM - Women's Mesh Fitness Sneaker $160.00
PIVOT - Women's Lace-up Elastic Sneaker
PIVOT - Women's Lace-up Elastic Sneaker $125.00
PIVOT - Women's Lace-up Elastic Sneaker
PIVOT - Women's Lace-up Elastic Sneaker $125.00
ROAM - Men's Classic Court Sneaker
ROAM - Men's Classic Court Sneaker $135.00
ROAM - Men's Classic Court Sneaker
ROAM - Men's Classic Court Sneaker $125.00
ROAM - Men's Classic Court Sneaker
ROAM - Men's Classic Court Sneaker $135.00
KALA - Women's Sandal
KALA - Women's Sandal $115.00
SUOMI - Women's Leather Sandal
SUOMI - Women's Leather Sandal $125.00
SUOMI - Women's Leather Sandal
SUOMI - Women's Leather Sandal $125.00
CHICANE - Women's Trail Hiking Shoe
CHICANE - Women's Trail Hiking Shoe $165.00
CHICANE - Women's Trail Hiking Shoe
CHICANE - Women's Trail Hiking Shoe $175.00
CHICANE - Women's Trail Hiking Shoe
CHICANE - Women's Trail Hiking Shoe $175.00
CHICANE - Women's Trail Hiking Shoe
CHICANE - Women's Trail Hiking Shoe $175.00
CHICANE - Men's Trail Hiking Shoe
CHICANE - Men's Trail Hiking Shoe $175.00
CHICANE - Men's Trail Hiking Shoe
CHICANE - Men's Trail Hiking Shoe $175.00
CHICANE - Men's Trail Hiking Shoe
CHICANE - Men's Trail Hiking Shoe $175.00
CHICANE - Men's Trail Hiking Shoe
CHICANE - Men's Trail Hiking Shoe $165.00
QUEST - Women's Boot
QUEST - Women's Boot $185.00
QUEST - Women's Boot
QUEST - Women's Boot $185.00
QUEST - Women's Boot
QUEST - Women's Boot $185.00
QUEST - Men's Boot
QUEST - Men's Boot $185.00
QUEST - Men's Boot
QUEST - Men's Boot $185.00
KIVI - Women's Slip-on Shoes
KIVI - Women's Slip-on Shoes $165.00
KIVI - Men's Slip-on Shoe
KIVI - Men's Slip-on Shoe $165.00
KIVI - Men's Slip-on Shoe
KIVI - Men's Slip-on Shoe $165.00
LETTI - Women's Sandal
LETTI - Women's Sandal $125.00
DRAFT - Women's Slipper
DRAFT - Women's Slipper $135.00
DRAFT - Women's Slipper
DRAFT - Women's Slipper $135.00
DRAFT - Women's Slipper
DRAFT - Women's Slipper $135.00
DRAFT - Men's Slipper
DRAFT - Men's Slipper $135.00
DRAFT - Men's Slipper
DRAFT - Men's Slipper $135.00
DRAFT - Men's Slipper
DRAFT - Men's Slipper $135.00
KINETIC - Men's Anti-Slip Sneaker
KINETIC - Men's Anti-Slip Sneaker $175.00
KINETIC - Women's Anti-Slip Sneaker
KINETIC - Women's Anti-Slip Sneaker $175.00
KINETIC - Women's Anti-Slip Sneaker
KINETIC - Women's Anti-Slip Sneaker $175.00
LUNA - Women's Chelsea Boot
LUNA - Women's Chelsea Boot $155.00
LUNA - Women's Chelsea Boot
LUNA - Women's Chelsea Boot $155.00
TEMPO
TEMPO $165.00

About

KURU is an independently owned and web-driven footwear company making the most comfortable women’s and men’s shoes, to free people from foot pain. They believe you should be comfortable and feel supported every step of the way—without wearing shoes that look orthopedic, or worrying about clunky orthotic inserts. They infuse each one of their shoes with a trio of technologies engineered to protect and cushion your body.

KURUCLOUD
The KURUCLOUD midsole acts as a cushioned footbed to offer cloud-like comfort and shock absorption for the whole foot. This foundational layer of dense EVA foam helps absorb impact to your joints, ligaments, and bones—especially when walking on hard surfaces.

KURUSOLE
Their patented KURUSOLE plate features a unique design that cups and protects the heel and allows for dynamic flexion with each step. This superior support helps utilize our body’s natural cushioning system, the heel’s fat pad, so you can do what you love with less pain all day long.

ULTIMATE INSOLE
The ULTIMATE INSOLES act as the final layer of our technology trio. They feature premium arch support and cushion that molds to the sole of your foot. Made of durable polyurethane foam, these insoles form to your feet to provide lasting comfort, even through a 12-hour shift.

Founding Story

KURU began as a dream for their founder, Bret, back in the 5th grade. From schoolyard sneaker sketches to the opening of KURU Footwear in 2008, this elementary endeavor has grown to help over 1 million customers across the United States get their life back. Dreams differ from person to person, but amid the thousands of customer stories they've read they found a common thread: Foot pain kept us from doing what we love.

Team Bios

Founder & CEO of KURU Footwear. Bret is a passionate, strategic entrepreneur who’s dream to start a footwear company began in 5th grade. KURU is the realization of that dream.

Sean McGinnis is the President of privately owned KURU Footwear, based in Salt Lake City, Utah. A graduate of Elmhurst University and University of San Diego School of Law. Sean assumed the role of President of KURU Footwear in 2021 after growing the business significantly the previous two years as Head of Marketing. Sean has held Sales & Marketing leadership roles across a wide variety of businesses varying in both size and business model.

Affiliates

Skimlinks
Impact Radius

Press

Parade - Jun 30, 2022 The 35 Best Workout Shoes, for Everything From Trail Running to Power Walking
Utah Business - Jun 23, 2022 2022 Entrepreneur of the Year winners announced
TODAY - Jun 23, 2022 Have plantar fasciitis? Podiatrists and shoppers swear by these comfortable shoe styles
WeHo Times - Jun 16, 2022 A Gift Guide For All Types of Dads this Father’s Day
LA Weekly - Jun 13, 2022 2022 FATHER’S DAY GIFT GUIDE
Authority Magazine - Jun 12, 2022 Meet The Inventors: Bret Rasmussen of KURU Footwear On How To Go From Idea To Store Shelf
Forbes - Jun 08, 2022 Father’s Day Gift Guide: The Best Clothing And Shoes For Dads Who Love To Travel
TODAY - Jun 03, 2022 20 Cool Father’s Day Gifts for the Dad That Loves Fishing
Daily Mom - May 31, 2022 17 Of The Best Outdoor Father’s Day Gifts For The Man Of The House
Sammy Approves - May 27, 2022 The Best Father's Day Gifts – Unique Gifts for Dad in 2022
Stacy Talks & Reviews - May 21, 2022 Father's Day Guide 2022
Patch - May 19, 2022 Great Gifts for Father's Day
Beauty News NYC - May 14, 2022 Metro Man: Kuru Footwear for Dads + Grads This June
Patch - Apr 30, 2022 Great Gifts for Mother's Day
Stacy Talks & Reviews - Apr 26, 2022 Mother's Day is Just Around the Corner
HuffPost - Apr 26, 2022 The Best Sandals For Plantar Fasciitis, According To A Podiatrist
Oprah Daily - Apr 22, 2022 Going for a Stroll? Lace Up with the 15 Best Walking Shoes for Women
Beauty News NYC - Apr 15, 2022 Health + Fitness Quartet: KURU Footwear, Glamorise Sports Bra, Vitamin C + BearBack
MSN - Apr 12, 2022 These Are the Most Comfortable Walking Shoes You Can Buy
Woman's Day - Apr 12, 2022 The 17 Best Walking Shoes for Women You'll Never Want to Take Off
ELLE - Apr 07, 2022 Going For A Stroll? Lace Up With The 15 Best Walking Shoes For Women
Esquire - Apr 06, 2022 The Best Walking Shoes Don't Sacrifice Style For Comfort
Men's Health - Mar 25, 2022 The Best Stability Running Shoes for Men Who Need More Support "Podiatrists break down why stability running shoes are the only way to go for guys with flat or hyper-pronated feet, share tips for better foot health, and give their best recommendations for running shoes that focus on stability and comfort — like our KURU ATOM, QUANTUM, and FLUX shoes!"
Daily Mom - Mar 19, 2022 12 Stylish Spring Shoes To Sport This Season
Footwear News - Mar 14, 2022 The 12 Best Slippers for Plantar Fasciitis, According to a Podiatrist "KURU Footwear's DRAFT slipper lands a spot on Footwear News' list of the 12 Best Slippers for Plantar Fasciitis."
Reviewed.com - Mar 14, 2022 10 of the Comfiest Walking Shoes for People With Flat Feet "A true flat foot is quite rare but since all arches slowly collapse as you grow older, shoes that deliver full arch support, comfort, and style — like our KURU slip-on sneakers and other walking shoes on this list — are a worthy investment."
Good Housekeeping - Mar 10, 2022 13 Best Walking Shoes for Women, According to Podiatrists and Footwear Experts "Podiatrists and other footwear experts recommend the KURU ATOM sneaker among their favorite walking shoes for women."
Goodo Studios - Feb 09, 2022 Building a Shoe Empire with Sean McGinnis "President of KURU Footwear, Sean McGinnis, shares the successes and challenges of growing a shoe empire—including how his team picks the best SKUs to market, how the brand has defined themselves and the most effective ways to use and organize customer data."
Forbes - Feb 08, 2022 Best Shoes For Plantar Fasciitis Of 2022, According To Podiatrists "The ATOM once again proved it lives up to expectations as one of the best shoes for plantar fasciitis after a panel of podiatrists included the KURU sneakers in their definitive list for Forbes Health."
Practical Ecommerce - Jan 21, 2022 Paid Search Drives KURU Footwear to 2021 Success "In a podcast interview with Eric Bandholz, President of KURU Footwear, Sean McGinnis, shares his thought process, best practices, and experiences in driving the company to success. Among his top tips, he talks about the importance of using unique brand names and focusing on the bottom of the funnel."
Footwear News - Jan 20, 2022 The 8 Best Shoes for Heel Spurs, According to a Podiatrist "The ATOM sneakers from KURU Footwear take center stage in this feature from Footwear News as the company lives up to its claim of offering the best walking shoes for heel spurs."
SELF - Dec 23, 2021 The Best Shoes for Plantar Fasciitis, According to Experts "Foot health experts and physical therapists have simple yet strict criteria for anyone looking to buy the best shoes for plantar fasciitis — all of which the KURU PIVOT sneakers meet. The KURUSOLE technology allows people with plantar fasciitis to walk and stand comfortably without aggravating their symptoms and pain."
Well+Good - Dec 04, 2021 These Are the Best Shoes To Wear if You Have Bunions, According to Podiatrists "Bunions might make it a pain to wear most “normal” shoes but there are plenty of shoes like KURU QUANTUM Wide that not only relieve bunion foot pain but also look amazing."
Live Strong - Nov 22, 2021 The 8 Best Shoes for Bunions, According to Podiatrists "KURU Footwear’s ATOM sneakers once again make it into another list as the best bunion-friendly shoes for walking— this time for Livestrong.com."
Men's Health - Nov 08, 2021 The 22 Best Pairs of Walking Shoes for Men "Not all shoes are made equal if you are looking to improve your health by raising your daily step count — supportive and well-fitting shoes, including KURU’s ATOM sneakers, set the standard for walking shoes."
Footwear News - Oct 27, 2021 The 20 Best Shoes for Flat Feet, According to an Expert "Flat feet can cause all sorts of pain and discomfort from simply walking and staying on your feet, unless you wear specifically designed shoes, like the KURU Footwear STRIDE Sneakers. KURU shoes’ patented outsole also provides better shock impact absorption for increased comfort and features stretch zones for flat-footed people who also suffer from bunions and hammertoes."
Voyage Utah - Oct 27, 2021 Exploring Life & Business with Bret Rasmussen of KURU Footwear "Bret Rasmussen, founder of KURU Footwear and inventor of KURUSOLE technology, shows us that good things come to entrepreneurs who nurture their passion and strive to provide high-quality products."
Newsweek - Oct 14, 2021 Best Online Shops 2022 "KURU Footwear adds another feather to its cap as it lands the top 33 spot in Newsweek’s top 50 online stores for shoes in 2022."
Digiday - Sep 23, 2021 ‘Create cultural touchstone moments’: Why this direct-to-consumer shoe brand added sabbaticals for employees this year "KURU Footwear’s new sabbaticals perk proves that ensuring employees’ happiness, engagement, and health positively impacts the office culture, productivity, employee retention, and overall engagement."

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