Sign Up
Brands   /  Beauty   / 


Date Established 03/2009
Founder Natalie Novak-Bauss & Ron Webb
Headquarters Grand Rapids
Science & Research
Health & Wellness
Press Contact Natalie Novak-Bauss


KPS Essentials is a skincare brand that focuses on providing safe and high-performance products. With a foundation rooted in experience and innovation, our mission is to empower individuals to restore their skin's health and achieve balance. We combine organic ingredients, industry knowledge, and cutting-edge technology to create grounding-sensory skincare that effectively nourishes and revitalizes the skin. Our products are designed to bring your skin back to its natural state of homeostasis, leaving you feeling confident and radiant.

Founding Story

In 1987, Natalie Novak, the founder of KPS Essentials, experienced a devastating earthquake that prompted her to rethink the skincare industry. As a certified aesthetician and master-organic gardener, Natalie dedicated herself to uncovering the truth about the toxins present in conventional skincare products. Her journey led her to co-developing KPS Essentials' line of grounding-sensory skincare, which effectively restores the skin and empowers clients to achieve balance. With a passion for safe and holistic solutions, Natalie's expertise in organics and industry knowledge combined with Ron Webb's innovative spirit and scientific background to create KPS Essentials' proprietary DermaNū Technology®. Together, they built a brand that is kind, pure, and smart, providing skincare solutions that prioritize the health and well-being of individuals and the planet.


La Luna Rose Peel
La Luna Rose Peel $52.00
Antioxidant Cacao Mask
Antioxidant Cacao Mask $52.00
Brightening Cream Cleanser
Brightening Cream Cleanser $38.00
Superfood Elixir
Superfood Elixir $179.00
Renū Face Cream
Renū Face Cream $111.00
Renū C+ Serum
Renū C+ Serum $135.00
Aromatherapy Cleansing Oil
Aromatherapy Cleansing Oil $38.00
Probiotic Toner
Probiotic Toner $38.00
Ozonated Aromatherapy Cleansing Oil
Ozonated Aromatherapy Cleansing Oil $58.00
Hydralux SPF 15 Primer
Hydralux SPF 15 Primer $69.00
Naked Renū Face Cream
Naked Renū Face Cream $111.00
Renū Lumin
Renū Lumin $132.00
Renū Complexion
Renū Complexion $111.00
Restore Balm
Restore Balm $34.00
Vitamin C Lip Balm
Vitamin C Lip Balm $34.00
Charcoal Refining Mask
Charcoal Refining Mask $52.00
Pumpkin Enzyme Mask
Pumpkin Enzyme Mask $52.00
Superfood Exfoliant & Mask
Superfood Exfoliant & Mask $52.00
Vitamin C Face & Body Treatment
Vitamin C Face & Body Treatment $52.00
Superfood Glow Drops
Superfood Glow Drops $67.00
Reboost Hydration
Reboost Hydration $46.00
Antioxidant Eye Serum
Antioxidant Eye Serum $90.00
Hydralux Extreme Moisture
Hydralux Extreme Moisture $69.00

Team Bios

Ron Webb’s journey to the skincare industry began with his work as an aeronautical engineer at The Boeing Company. Decades of experience in aerospace technology development paired with his innovative spirit, history with plant-drug research, and holistic animal wound care all guided him along his path to inventing KPS Essentials’ proprietary DermaNū Technology®.

Together, Natalie and Ron combined their unique knowledge-bases to create an advanced-skincare solution rooted in experience and innovation. The KPS Experience is designed to stimulate your senses and gently guide your presence back into your body to soothe your nervous system. Our products simultaneously hyper-nourish with powerful, bioavailable ingredients to address the root-cause of skin conditions and return the body to homeostasis.

Natalie Novak's quest for safe, high-performance skincare began in 1987. While managing the counter of a high-end skincare brand in California, there was a devastating earthquake. When she returned to work, less than 5 hours after the earthquake, the skincare products from the broken bottles had completely eaten through the carpet and padding.

Becoming a certified aesthetician and master-organic gardener as she dedicated herself to uncovering the truth about how these toxins were actually affecting the skin, and sought holistic solutions. Natalie's mastery of organics, soil nutrients, and industry knowledge as a celebrity aesthetician, led her to co-developing KPS Essentials’ line of grounding-sensory skincare to effectively restore the skin and empower clients to return to homeostasis.




Loading Related Guides...