|Press Contact||Valerie Smith|
Klei is a Brooklyn-based self-care company committed to sustainability, promoting self-love, and giving back to the Brooklyn community. The Klei self-care line includes sea salt bath soaks, floral facial steams, pampering clay masks, and sugar body scrubs.
Klei believes that taking care of the self should never be at the expense of others. For this reason, Klei products are 100% cruelty-free, water-free, natural, and recyclable. Klei caters to all types of skin concerns and its collections are comprised of natural skincare, pampering bath and body products, and self-care gift sets.
10% of Klei's online sales are donated to three Brooklyn community organizations - The Brooklyn Community Foundation, Brooklyn Community Services, and Brooklyn Neighborhood Improvement Association. Their work helps to strengthen neighborhoods in need and provide opportunities and resources for youth and families.
Klei was started in 2017, while Valerie was working as a buyer and planner in the fashion industry in NYC. Valerie rediscovered her childhood joy of creating natural products as a way to escape the stress of her fashion career, creating clay masks after work and on the weekends, and growing Klei through wholesale accounts. Klei's founding principles of being earth-friendly and low-waste were inspired by Valerie's time in the fashion industry, and her frustration with the wasteful production process that is so common throughout the industry.
Valerie's background is in the Fashion industry, as a buyer and planner. Her experience within the industry motivated her to start Klei, a company focused on sustainability and being customer-centric.
She currently lives in Brooklyn, NY with her husband and daughter.