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Overview

Date Established 01/2021
Founder Juliette Porter
Headquarters Los Angeles, CA
Industries
Fashion
Website https://www.jmpthelabel.com
Press Contact David Kelleher
Social

Products

Santorini One Piece
Santorini One Piece $125.00
Vegas Top
Vegas Top $78.00
Amalfi Tie Top
Amalfi Tie Top $92.00

About

From beach to bar, our JMP the Label babe moves seamlessly from being on jet skis during the day to hanging with her girls at a resort. Her style is modern, bold, and classic, yet focuses on quality, while always being effortlessly chic. The JMP babe is the perfect mix of casual cool, sporty vixen and modern magnetism. Whether rocking a one piece as a bodysuit with cut-off jeans or a bikini top under a jacket on a night out, she’s never afraid to be sexy and bold. A babe on the go, she plays hard and works hard. She’s independent and always ready to spontaneously jetset around the globe with her squad, with a glass of champagne and her JMP the Label bikinis in tow.

Founding Story

MTV's Siesta Key bombshell, Juliette Porter, grew up in the gorgeous city of Sarasota, Florida, enjoying the incredible beaches while consistently in a bikini. Juliette was always looking for fashionable bathing suits that could keep up with her active lifestyle and she dreamed of being in the fashion industry. While filming the show, Juliette was introduced to Jaymi Washburn, a veteran swimwear designer & swimwear factory owner.  It was instant magic and the team got to work on creating a line that was not only sexy & modern, but would also be made to go from the waterskis, to the boat, and to the bar. They developed their designs together with each woman's interpretation of what would make a perfect swim line. Juliette's keen eye for trend, comfort and luxury was perfectly matched with Jaymi's ability to design a line that would appeal to many different women and provide a great fit & incredible detailing.

Bios

Juliette Porter

Co-Founder

see bio

Juliette Porter, lead reality star of one of the highest rated shows on MTV, Siesta Key, and nominated for Best Emerging Fashion Influencer for 2021, created her first fashion and business venture with JMP the Label in January 2021. She balances her work with the company while filming the fifth season reality show that follows the life of Juliette and her business with JMP, as well as her friends, focusing on the struggles of young adults in their early 20’s. 

Juliette joined the cast of Siesta Key knowing that it would give her a platform to follow her true dreams in business and fashion.  With an Instagram following of over 780,000 followers, she continues to grow and leverage her loyal following to build JMP The Label.

Juliette received her B.S. in Political Science from Florida State University. Juliette was born in Sarasota, Florida where she currently resides however, she enjoys travelling the world and visiting her family in Paris.

Juliette Porter

Co-Founder

see bio

Juliette Porter, lead reality star of one of the highest rated shows on MTV, Siesta Key, and nominated for Best Emerging Fashion Influencer for 2021, created her first fashion and business venture with JMP the Label in January 2021. She balances her work with the company while filming the fifth season reality show that follows the life of Juliette and her business with JMP, as well as her friends, focusing on the struggles of young adults in their early 20’s. 

Juliette joined the cast of Siesta Key knowing that it would give her a platform to follow her true dreams in business and fashion.  With an Instagram following of over 780,000 followers, she continues to grow and leverage her loyal following to build JMP The Label.

Juliette received her B.S. in Political Science from Florida State University. Juliette was born in Sarasota, Florida where she currently resides however, she enjoys travelling the world and visiting her family in Paris.

Jaymi Washburn

Co-Founder

see bio

Jaymi Washburn, a women's fashion designer, and swimwear authority co-founded JMP The Label in January 2021.  With almost 30 years of experience within the industry Jaymi has worked with and designed for some of the most recognizable brands in the industry including Frankie’s Bikinis, Beach Bunny Swim, and Inamorata Swim.

Jaymi also co-founded Trend Studio Bali, a luxury design & manufacturer based in Bali in 2016. Jaymi serves as the managing partner, working with clients such as One One Swim, Revel Rey, Beach Bunny, Agua Bendita, and more brands to design and develop their newest collections of clothing and swimwear. 

Jaymi previously held the title of VP of Design and design director at various companies over a period of 20 years, overseeing the collections for Beach Bunny, Honeydew Intimates, Felina Lingerie, Love Haus Lingerie, Rampage Clothing, Grass Clothing and working on special projects for The Kardashians, Joss Stone & other celebrity collaborations.

Jaymi received her degree from the Fashion Institute of Design and Merchandising in 1995 while also working on a degree in business and Korean Language from UCLA.

She lives in Los Angeles with her husband, two children, and one crazy dog.

Jaymi Washburn

Co-Founder

see bio

Jaymi Washburn, a women's fashion designer, and swimwear authority co-founded JMP The Label in January 2021.  With almost 30 years of experience within the industry Jaymi has worked with and designed for some of the most recognizable brands in the industry including Frankie’s Bikinis, Beach Bunny Swim, and Inamorata Swim.

Jaymi also co-founded Trend Studio Bali, a luxury design & manufacturer based in Bali in 2016. Jaymi serves as the managing partner, working with clients such as One One Swim, Revel Rey, Beach Bunny, Agua Bendita, and more brands to design and develop their newest collections of clothing and swimwear. 

Jaymi previously held the title of VP of Design and design director at various companies over a period of 20 years, overseeing the collections for Beach Bunny, Honeydew Intimates, Felina Lingerie, Love Haus Lingerie, Rampage Clothing, Grass Clothing and working on special projects for The Kardashians, Joss Stone & other celebrity collaborations.

Jaymi received her degree from the Fashion Institute of Design and Merchandising in 1995 while also working on a degree in business and Korean Language from UCLA.

She lives in Los Angeles with her husband, two children, and one crazy dog.

David Kelleher

Co-Founder

see bio

David Kelleher, a former production and operations executive in the entertainment industry for over 20 years, co-founded JMP the Label in January 2021.  His entrepreneurial mindset was the catalyst for creating the business and he worked with his partners to make that goal into a reality. David created the business model that has allowed JMP the Label to be profitable within its first-year. He manages the company’s day to day operations and finances while working to ensure the company’s growth.

He lives in Los Angeles with his wife, two children, and a lovable pit-bull.

David Kelleher

Co-Founder

see bio

David Kelleher, a former production and operations executive in the entertainment industry for over 20 years, co-founded JMP the Label in January 2021.  His entrepreneurial mindset was the catalyst for creating the business and he worked with his partners to make that goal into a reality. David created the business model that has allowed JMP the Label to be profitable within its first-year. He manages the company’s day to day operations and finances while working to ensure the company’s growth.

He lives in Los Angeles with his wife, two children, and a lovable pit-bull.

Gallery

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