New York, NY (November 15, 2023)— Jibby, a breakthrough brand in the ritual wellness space, is thrilled to unveil a significant strategic expansion into the world of functional beverages with the launch of their new Matcha Super Latte line, marking an exciting new chapter in the company's journey. 

"We observe consumers reshaping their expectations of value, seeking attributes beyond price and flavor in their products,” remarked James Reina, Co-Founder and CEO. "Our venture into functional beverages is a natural evolution, and we are committed to maintaining the same level of quality, sustainability, and innovation that has gained the trust and loyalty of over 100,000 consumers across the US."

Jibby’s introduction of functional beverages underscores the brand’s commitment to transform morning routines into a wellness ritual. They realized that daily coffee & tea habits offered a perfect canvas to integrate elements that support not just energy, but overall health. The brand took root with ready to drink coffee, matcha, and mocha infused with CBD, a unique proposition that helped the brand stand out in the crowded RTD category. 

This new line now leads the brand’s evolution into mainstream distribution. By infusing Fair Trade organic matcha, collagen protein, functional mushrooms, superfoods and other beneficial ingredients into every cup, Jibby aims to create a beverage that supports body, mind, and spirit from the inside out.

To stay updated on the latest developments and product launches, visit the Jibby Coffee website at https://jibbycoffee.com/. Follow @jibbycoffee on social media and subscribe to their newsletter to be among the first to experience their groundbreaking new functional beverages.