Like many women, La La Anthony's hair has been a big piece of her identity since she was young. As her career took a more public facing role, that’s when the real damage to her hair began. The constant tugging, pulling, and styling left her edges sparse and her hair brittle and prone to breakage. Searching for a solution, La La turned to DIY Rice Water after hearing of the many benefits. Starting in her kitchen sink, she began the messy, and very smell, process of fermenting her own rice water.

Despite the labor it took to make the treatment, she quickly got addicted as the results didn’t lie. Within a few batches, she saw visible improvements to her hair health, growth, and strength. It was then that she knew this powerful ingredient needed a space on a larger platform. After sharing the DIY treatment with her friends and family, La La realized this product was working for all hair types and she knew this was something bigger than an at home remedy. Connecting with a team of beauty experts, INALA was born.