Brands   / 


Leading and best-selling color cosmetics brand based in London


Date Established 01/2015
Founder Jade Elliott
Headquarters London
Press Contact Jennifer Bickerton


Dual-Ended Glaze Crayons
Dual-Ended Glaze Crayons $30.00
Illuminator Liquid Highlight
Illuminator Liquid Highlight $40.00
Lustre Lip Oil
Lustre Lip Oil $26.00
Precision Duo Contour Pots
Precision Duo Contour Pots $29.00


Founded in 2015 by Jade Elliot, ICONIC London, is a leading color cosmetics brand based in London and a mega influencer and celeb favorite. This is the brand knows for giving the perfect glow, defined facial contour and a truly beautiful complexion. Their best sellers include Illuminator, Prep Set Glow Hydrating Spray, double-ended Glaze Crayons, Lustre Lip Oils and Glosses, Radiance Booster, Sheer Blush and Precision Duo Contour Pots.

Inspired by a passion for makeup and the exciting, limitless energy of London’s busy, city life, the team at ICONIC London are on a mission to create on-the-glow, vegan, cruelty-free products that make you look as good as you feel.

Founding Story

Jade Elliott has always taken risks - none bigger than selling her car to start a beauty brand from her bedroom. With that step into the unknown ICONIC London was born.

Full of passion for making amazing products for amazing faces everywhere, Jade's drive and determination has lead to a journey beyond her wildest dreams. In its first year, they went from a bedroom start-up to being one of the hottest beauty brands on the market - ICONIC London has been featured in Vogue, used by the likes of Kim Kardashian, stocked in one of the most prestigious department stores in the UK and quickly built a squad of loyal and loving customers worldwide.

Since their birth in 2015, ICONIC has gone from strength to strength - gathering more fans, more followers and creating more incredible products.


Ulta Beauty


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