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"I Quit! The Life-Affirming Joy of Giving Up"

A book that will make you entirely rethink how you view quitting – and quitters


Date Established 04/2021
Headquarters Seattle, WA
Home, Health & Wellness
Press Contact Coonoor Behal



This book is a collection of stories of everyday, real people and how they summoned the courage to quit things in their lives. Stories include quitting jobs and careers, people and relationships, habits, aspirations, and identities. Every story shows an individual battling but ultimately triumphing over expectations – their own and others’ – to quit what was no longer serving them and make greater progress toward what they want in life.

Quitting carries a lot of stigma and shame in society, with connotations of “failure” or “not being able to stick it out” prevailing. Sayings such as “Quitters never win” have tricked us into believing that maintaining the status quo is always the “right” thing to do…or is the less risky choice. In fact, in life it’s a risk if you do AND it’s a risk if you don’t. Quitting is a choice…but so is not quitting.

Topics that come up in the book include:



Cultural and family expectations

Personal values

Self-knowledge and awareness


Regrets (or lack thereof)

Preferred “ways” to quit

Race an privilege

This book will encourage you to reexamine your own quitting experiences through a new paradigm. It may even inspire you to make that next big, positive change for yourself.


Coonoor Behal


see bio

Coonoor Behal is the author of I Quit! The Life -Affirming Joy of Giving Up. She is the founder & CEO of Mindhatch, a consultancy that helps companies create the right conditions for innovation and creativity to thrive using: Design Thinking, Organizational Improv™, Innovation Facilitation, and Diversity & Inclusion. Behal attributes any success she’s had in life, labor, and love to her ability to make bold decisions such as quitting. Her writing has appeared in Forbes.

Get the Contact I Quit! Toolkit and contact Coonoor at




“One of the biggest differences between good and great is knowing when and how to quit...this book is filled with memorable stories and meaningful insights to guide you toward thinking more deeply about the question.”

Adam Grant