Gilad Jacobs is the founder of Normatec, innovators of cutting-edge pneumatic compression systems, and current Chief Innovation Officer at Hyperice. In March 2020, Hyperice acquired Normatec and the two category leaders in movement and recovery joined forces to deliver world-class performance and wellness solutions. Thanks to his strategic athlete partnerships, Gilad’s Normatec compression boots (named for his grandmother Norma) quickly became fixtures in professional sports everywhere, from NBA locker rooms to NFL sidelines to Olympic Villages and IRONMAN triathlon communities around the world. Now in partnership with Hyperice, Gilad looks forward to a smarter and more connected system of recovery tools to help athletes maximize their potential, no matter their level.

Anthony Katz is the founder and President of Hyperice. Anthony comes from Laguna Beach, CA where sport and life are intertwined. He studied history and political science at Hawai’i Pacific University and pursued a career in education, where his basketball coaching experience and athletic background catalyzed an interest in athlete enhancement. In 2009, Anthony set out to develop a wearable ice compression device for the one athlete he knew was always looking for a competitive advantage - NBA legend Kobe Bryant. During this process, Bryant provided product feedback and became the first “test market” for the product, which led Katz to name the product - and later the brand - after the Nike shoe Kobe wore at the time, the “Hyperdunk.”

With his first product in the market that same year, Anthony spotted a growing need for portable recovery-tech devices that reduced injury and extended careers for pro athletes. Once Hyperice became a fixture on professional sidelines the world over via its signature Percussion Therapy Tools, Anthony and his company expanded to bring Hyperice into the homes of the everyday athlete. Now, with the recent acquisition of fellow industry leader NormaTec and countless technology innovations on the horizon, Anthony’s vision for athlete enhancement expands to include apps, wearables and a full digital/physical ecosystem, ready to optimize movement no matter the skill level.

Jim Huether​ is the Chief Executive Officer at Hyperice. He earned his MBA in Finance and Marketing at Loyola Marymount University, joining Hyperice in January 2014 after serving as ​Executive Vice President of Marketing and Business Development for Xenith, LLC, a sports health and technology company at the forefront of head protection​.

Prior to Xenith, LLC Jim ​led as Executive Vice President of Corporate Development and Strategy for the Sports Concussion Institute and held senior Marketing and Finance roles at Anschutz Entertainment Group (AEG) and Smith Barney, Citigroup.

Under his leadership, Hyperice has grown explosively, placing on the Inc. 500 for five years in a row while defining the international standard for Sport Recovery and Movement Enhancement Technology. A continuous learner with a real passion for business, Jim prides himself on the team-first culture he has built at Hyperice and looks forward to the Hyper-Connected Recovery Ecosystem that will usher Hyperice into its next and most exciting era.