Jia is the founder of the Hot Pot Queen brand. In 1982, five months after she was born, her mother He Yongzhi opened Little Swan, a small hotpot restaurant in the heart of Chongqing that struggled to fit three tables. Little Swan marked the beginnings of the widespread proliferation of the "Yuan Yang" mala hotpot, her mother's invention inspired by the confluence of the Yangtze and Jialing rivers, that would go on to become one of the most iconic staples of Sichuan cuisine and cement her legacy as the "Queen of Hotpot".

Often referred to as one of the Three Furnace cities, Chongqing, Jia's hometown is a bustling city in China rich with the boldest Sichuan flavors, boisterous personalities, and robust aromatic spices, the essence of which she hopes to capture, package, and share with the rest of the world.