November 18th, 2022 --- In an effort to bring a little heat to the cold winter months, Hot Pot Queen is getting ready to launch its brand new line of spicy products packed full of authentic Chongqing flavors through their kickstarter in January 2023.
Hot Pot Queen’s goal is to bring málà, one of the characteristic flavors of Chinese cooking, to an even wider audience. Its flavor is famous for its unique combination of spicy flavors and numbing sensation.
“The secret ingredient of málà lies in those little mouth-numbing flavor grenades called Sichuan peppercorn,” says Jia, the company’s founder, and CEO. “Mark my words, málà is the next Umami.”
Hot Pot Queen’s inspiring story starts in 1982 in a small restaurant that could barely fit three tables. Located in the heart of Chongqing in China, Jia’s mother is credited with inventing the famous “Yuan Yang” hot pot that has gone on to become one of the most iconic staples of Sichuan cuisine and cemented her legacy as the "Queen of Hotpot”. Jia aims to bring those flavors to a whole new audience. “I started this line of products that are inspired by the ingredients of my region to really honor [my mother’s] legacy.”
Numerous studies have confirmed what many who practice Traditional Chinese Medicine already know—that spicy food has a whole host of health benefits. In China, spice is often used to help combat the hot, humid weather. It has also been linked to helping boost metabolism, reduce inflammation in the body, improve cardiovascular health, and even increase life expectancy.
Hotpot is also a way to bring people together. In China, hotpot is a communal activity where bold flavors are used to inspire and connect people. Hot Pot Queen is excited to bring this sense of community, authenticity, and connection to consumers in a brand-new market
ABOUT HOT POT QUEEN:
Hot Pot Queen has created four products aimed at bringing authentic málà flavors to mainstream consumers: Wild Mushroom Chili Sauce, Chongqing Chili Crisp, Sichuan Triple Chill Powder, and Chongqing Spicy Hotpot Thick Cut Noodles. Their deliciously spicy, numbingly loud flavors are a tried and true favorite of the Chongqing region of China.
For more information, check out our website at www.hotpotqueen.com. For media inquiries and sample requests, please contact firstname.lastname@example.org