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Overview

Date Established 01/2017
Founder Puneet Sabharwal & Bryana Sortino
Headquarters Brooklyn, New York
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Website https://www.heyhorti.com
Press Contact Rachael Morrison
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About

Horti is a monthly plant subscription service that’s designed to build your confidence in plant care. Horti helps urban dwellers build homes with soul through indoor gardening. Each month, Horti sends its customers hardy plants along with tools and manageable care instructions to keep their plants healthy and build their confidence in plant care.

Founding Story

In 2017, the idea for Horti emerged after the founders realized how many of our friends shared a desire to bring more green into their tiny NYC apartments, but lacked confidence to keep plants alive. Since then, they have watched their small plant business grow into a thriving community of designers, dreamers, hippies, poets, technologists, architects, and horticulture experts who are helping them create real magic and cultivate mindful, happier lives with plants by your side.

Bios

Puneet Sabharwal

CEO, Co-founder

see bio

Raised in North India, Puneet spent his childhood living at a religious commune with his family, guided by two central principles of interdependence: “Seva, which means selfless service in Sanskrit, is an act of compassion and care for others above oneself; Satsang means to be in the company of truth or true people,” he explains. “I try to bring this thinking into most of my micro communities, whether at work or home.”

Puneet moved to the US in 2009 and after following a long successful career in design, he decided to turn work into play through Horti. He has been caring for 70+ plants in Greenpoint that he uses to create aesthetically pleasing textures in his apartment, and strongly believes in the positive energy that these plants bring to his life.

Puneet is currently training to become a psychedelic therapist, and is on his path to get a Doctor of Philosophy (PhD) degree in Psychedelic studies. He has also recently finished writing a book on houseplants, which will be available in Spring 2022.

Bryana Sortino

COO, Co-founder

see bio

An obsession with plants has been passed down through Bryana’s family for generations. Her mother was always into gardening, refusing to hire a landscaper because she wanted to do it all herself, while Bryana’s grandmother was the matriarch of green thumbs. In addition to this heritage, Bryana’s environment played a huge role in cultivating her love of plants and the outdoors. Growing up in Florida and often traveling to warm, sunshine-filled places, Bryana had tropical, exotic plants at her fingertips.

Her experience as a designer is where she became hyper organized and learned to build smooth, efficient environments. Landing a job at Terrain was the natural next step towards all things houseplants. A move to NYC, a high-profile tech job, and 150+ plants later, she took her hobby and made it a business, which is how she ended up co-founding Horti.

Bryana’s passion for greenery doesn’t end with houseplants; she’s an avid cook who loves to make vegan meals and explore plant-based recipes. When not at Horti, she spends her time roller skating in the park, or taking her puppy Roo on walks around North Brooklyn.

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