We make a premium line of grooming products developed to help guys look and feel their best.

Appearance plays a large role in a man's confidence. We’re normalizing the idea that taking care of yourself is a part of being a modern man and want every guy to feel more comfortable and confident in their own skin.

Though easy to understand content and packaging, expert recommended product pairings, and a masculine brand, we create an inclusive environment for men to take the guesswork out of their routine and focus on what matters.

It all started in 2017 at San Diego State University when Leo Carillo III and Alex Padua first realized their dissatisfaction with the available grooming products on the market. A majority of the market was centered around traditional barber shops and there wasn’t a relatable brand speaking to young and driven individuals (especially online). That’s when they took things into their own hands, setting out to create a line of uncompromising hair products at fair and honest prices.

After an incomprehensible amount of research, meticulous testing, and months of development, Hair Craft Co. was born. The approach has remained consistent from the first product launched to our last, never delivering anything less than exceptional.  The guys quickly went from a couple naïve graduates to experts in the space, pushing every day to perfect their craft.

We believe your look is the root of confidence and is subsequently... your greatest investment. We take that seriously. By taking the guesswork out of your morning routine with a line of uncompromising grooming products, we leave time for the relentless, the driven, and the determined to chase what really matters.  We are truly our own customers, just a band of guys who care about how they look and striving to get 1% better every day. Our promise is to always be at the cutting edge of grooming to make sure no matter your style, you’re feeling confident in your own skin.

Here’s to mastering your craft.