Gutzy was born at a low point in David Istier's life. He was struggling with his business, which led to a series of health problems. He met with a herbalist in NYC's Chinatown and learned about the power of plants to heal, the importance of gut health and the role it plays in overall well-being. He read everything he could find on the subject and then put it all into practice by radically altering his diet to make sure he was feeding his gut wholesome plant-based foods and fibers. After just a few weeks, there was a complete positive transformation in his health: glowing skin, improved digestion and feeling lighter and more energized .

The missing ingredient? Prebiotics - a special form of dietary fiber that feeds the good bacteria so they thrive and multiply while decreasing the harmful bacteria in our gut! A single ingredient with a tremendous functional purpose. He knew he could not be the only person that had gone through this, so he started his personal mission to bring wellness to the world through organic, plant-based and gut-healthy foods.

David's experience of being on the brink of bankruptcy and failure and not giving up gave new meaning to what he was doing – he had realized the importance of being gutzy.