Groove Life, the active accessories maker, has revolutionized wedding bands and watch brands with stylish, durable, breathable silicone rings and bands. Groove Life products are designed for men and women whether at work, in the gym or in the wilderness. Made of medical-grade silicone, Groove Life rings and watch bands are flexible yet durable. The patented grooves allow air to flow in and moisture to flow out, making Groove Life the only breathable ring ready for adventure. 

Founder Peter Goodwin dreamed up the Groove Life ring on the banks of famous Moraine Creek in Alaska’s Katmai National Park while working as an outdoor adventure guide. He needed a wedding band on par with his active gear, a ring made to last but low profile and that could be worn in water. 

Designed for men and women, the rings come in a variety of colors and designs, traditional metallic colors, to officially licensed Marvel, NFL, Mossy Oak, and  NCAA Collegiate rings. Groove Life products are favored by celebrities like Tony Hawk, Olympians, NFL players, MMA champions, pro fishermen, and more. Groove Life offers an iron-clad 94-Year No BS warranty. If it stretches, breaks,  gets lost or eaten by a fish they will replace it every time.