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Goodie Girl

Gluten-free cookies and breakfast biscuits


Date Established 04/2014
Founder Shira Berk
Headquarters Ridgefield
Press Contact Ilya Welfeld, Seymour PR


Goodie Girl makes healthier, wholesome and better tasting versions of iconic treats. Based in NJ, Goodie Girl specializes in creating gluten free cookies with surprising flavors and exciting twists on cookie classics that evoke the fantasy of childhood such as: Mint Cookies, Fudge Striped, Chocolate Creme, Magical Animal Crackers, Birthday Cake, & Dairy & Egg Free Breakfast Biscuits and even limited-edition seasonal flavors such as Pumpkin Pie. Founder, Shira Berk, started baking in a home kitchen, grew to use an entrepreneurial kitchen incubator and then moved to a contract bakery. In May 2014,  Goodie Girl then partnered with renowned Toufayan Bakery, one of the most prominent family bakeries in the county. Now as a proud little sister to the incredible Toufayan family, Good Girl provides something for everyone, including those with egg and gluten-avoidance. As a woman-led business, Goodie Girl embodies the inspiring energy of NYC, where, in one year, an idea like yummy gluten-free cookies can go from the small-time to the big time, primed to reach a hungry wide market. Available direct from the website and nationwide at major retailers such as on Amazon and Fresh Direct and at Whole Foods, Publix, Target, Walmart, Kings, Giant and more.

Founding Story

Goodie Girl Founder, Shira Berk, is a former entertainment public relations professional who nurtured some of America’s most prominent brands in publishing and music including, Rolling Stone, US Weekly and alternative record label Beggars Banquet. After exiting the music business, Shira began channeling her creative energy into making great tasting treats at her small Goodie Girl café in Tribeca. A self-trained baker, with bold instincts for things “alternative”, Shira spent countless hours blending bagfuls of crazy flours to create her ridiculously delicious cookies using all-natural, better-for-you ingredients.  Shira’s vision was to create a great tasting cookie with natural ingredients that everyone could enjoy…whether you are gluten-free or wanting to eat more naturally.The cookies were a big hit at the café, with her kids and all their friends. That’s how Goodie Girl Cookies were born. 


Pumpkin Pie Sandwich Cookies
Pumpkin Pie Sandwich Cookies $5.49
Blueberry Breakfast Biscuits
Blueberry Breakfast Biscuits $5.49
Mint Cookies
Mint Cookies $5.49
Magical Animal Crackers
Magical Animal Crackers $5.49
Mini Brown Sugar Oat Flour Cookies
Mini Brown Sugar Oat Flour Cookies $5.49
Double Stuffed Chocolate Creme Sandwich Cookies
Double Stuffed Chocolate Creme Sandwich Cookies $5.49

Team Bios

Shira Berk Bio Image

Shira Berk


see bio

After leaving the music industry, Goodie Girl Founder, Shira Berk, started to shift her creative energy into making great tasting treats for her kids and friends. Not really trained as a baker, Shira spent hours experimenting with countless bags of rice, oat, buckwheat flour to come up great tasting cookies that were all natural made with better-for-you ingredients.The cookies were a hit with her kids and their friends. Shira soon realized more moms and kids should be enjoying these great tasting treats and decided to revolutionize the cookie aisle and introduce Goodie Girl Cookies. Goodie Girl was Shira’s nickname growing up as Shira loved “treats”. The Goodie Girl name also fit the brand’s mission which is to make wholesome, better tasting iconic treats using better-for-you ingredients so everyone can enjoy them.


Whole Foods
target logo Target
Fresh Direct
Giant Foods


Amazon Affiliate


Food Network - Dec 12, 2023 37 Best Stocking Stuffers You Can Buy For $25 or Less
Eat This, Not That! - May 12, 2023 I Tried 7 Off-Brand "Oreos" & These Were the Absolute Best "Could milk have more than one favorite cookie?"
Tasting Table - Apr 24, 2023 The US Airline With The Best Free Snacks "The days when JetBlue offered Terra Blue chips may be long gone but it still offers up a branded selection of all-you-can-eat nibbles that includes Cheez-Its, Stellar Vegan Butter Pretzel Braids, 88 Acres Seed Bar, Chifles Plantain Chips, and Goodie Girl Cookies."
Taste of Home - Mar 27, 2023 We Tasted 8 Off-Brand Oreos and Found the Closest Competitors "If you need a gluten-free Oreo option, these are a worthy contender. The cookies are a bit lighter in color than Oreos with decent chocolate flavor. The cookies are a tiny bit softer than a traditional Oreo, with a crumbly texture."
The Sun - Mar 13, 2023 LONG GONE Seven Target discontinued snacks you’ll never see again – and fans are outraged "Speaking of cookies, Target also said goodbye to its beloved Goodie Girl Chocolate Chunk brand. This was the original brand’s first attempt at gluten-free cookies."
Trend Hunter - Oct 12, 2022 Limited-Edition Seasonal Cookies "Just in time for the fall and winter months, New Jersey-based and female-owned brand Goodie Girl calls attention to two limited-edition flavors of its seasonal cookies. These are the Pumpkin Pie Sandwich Cookies and the Chocolate Mint Creme Sandwich Cookies, celebrating the onset of fall and winter respectfully." - Feb 14, 2018 Meet Shira Berk, the creator of gluten-free Goodie Girl Cookies
Entrepreneur - Sep 05, 2017 After Realizing Customers Didn't Share Her Vision, an Entrepreneur Makes a Big Change -- And Sales Grew More Than $3 Million
Forbes - Aug 24, 2017 Winning Recipe: How A 'Cookiepreneur' Found Her Perfect Partner


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