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Good American

Revolutionizing Fashion for the Modern Woman with Inclusivity and Style




Good American—a fashion brand that revolutionized the fashion world in 2016—is a brand built for the modern woman. The brand isn't just about fashion, it's about innovating, finding solutions, and redefining norms. From the beginning, Good American committed itself to challenge industry standards by offering quality, style, substance, and an inclusive sizing range from 00-32 Plus. Comfort and support aren't just an afterthought—they are the new normal. With a relentless obsession over fit and high-quality fabric, Good American is all about comfort. Being a B-Corporation Certified company, sustainability is at the forefront of their practices as they continuously work to implement new techniques to lower their environmental impact. Good American is more than just a fashion brand—it's a brand making a significant impact on the community and the planet.

Founding Story

In 2016, the journey of Good American began with a dream to revolutionize the fashion industry. They didn’t just want to create a brand—they wanted to create a movement. From the first day, they committed themselves to listen, learn, motivate, question, amplify causes, and above all, aid women to thrive. Their aim was to make the largest impact possible, whether it be on their community, their business, or the planet. They challenged industry norms and offered style and substance in every size, making inclusivity a standard. After tireless effort, they achieved B-Corporation Certification, and to this day, they continuously implement new techniques and sustainable practices. Dedication, innovation, and commitment towards making comfort and support every woman’s new normal are what defines Good American—a brand truly committed to their cause.

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