The First Size-Inclusive, Independent U.S. Bra Brand Turns 101 Glamorise celebrates a century of designing for curvy women
Brand Logo Glamorise dividng line May 04, 2022

New York City — Back when bras were still called brassieres, Glamorise Foundations Inc. closed the

undergarment sizing gap by offering curvy women bra sizes they couldn’t find anywhere else.

Glamorise opened its doors in New York’s garment district in 1921 with an in-house sewing studio that is

still in operation today (one of NYC’s last remaining of its kind). The studio remains a hub where

industry-leading bra designers create high-performing products based on curvy women’s needs and fit

model testing until each size fits perfectly.

“For over 100 years, we’ve remained committed to crafting the best-fitting bras for curvy women,” said

Glamorise Chief Marketing Officer Angela Martin-Fehr. “We don’t believe in cutting corners and test each

and every product on women of all sizes to achieve the perfect fit. Every woman deserves a perfect-fitting

bra.”

While other bra and clothing makers are attempting to answer the call for size inclusivity, Glamorise has

pioneered curvy bra designs in 120+ sizes with band sizes 30-58 and cups B-K for decades. Glamorise

offers more sizes than any other bra company and is the oldest and largest size-inclusive bra company in

the U.S.

“We have focused solely on the plus-size consumer since our founding, well before size inclusivity

became a buzzword. Curvy women were the focus of our business then and still are today,” Martin-Fehr

said.

Glamorise maintains a customer-centric operation with sizing guides, free shipping, free exchanges and

free returns. Glamorise bras have hundreds of thousands of reviews, most of which are four stars and

above, including some of the most reviewed full-figured bras on Amazon: the No-Bounce Camisole Sports

Bra and the WonderWire Front-Closure Bra. Incredibly, one of the company’s best-selling bra designs is

one from 1970 that hasn’t gone out of style and continues supporting generations of women.

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About Glamorise
Curve focused since 1921. Bras for every body in band sizes 30-58, and cup size B-K.