Sign Up
Brands   /  Health & Wellness   / 

Overview

Date Established 01/2024
Founder Becky Litvin
Industries
Health & Wellness
E-commerce & Retail
Sustainability
Travel & Tourism
Business
Website https://getdirty.shop/
Press Contact Becky Litvin
Social

About

GetDirty is redefining personal care for adventurers on the go. Founded in 2024 and female-owned, the breakthrough brand offers innovative intimate and personal wipes designed for life’s messy moments.


GetDirty’s hero wipes started with firefighting technology.. Originally formulated to safely remove carcinogens off firefighters’ skin, GetDirty perfected the durable micellar formula – lifting and trapping dirt rather than spreading it. Upgraded with skin-kind botanicals in invigorating scents, the wipes cleanse deeply, leaving women and men feeling balanced without residue or harm thanks to gender-specific formulas.


 GetDirty uses sustainably-sourced extracts and gentle cleansers to formulate all products. Portable, individually-wrapped wipes tuck neatly into any bag or pocket for on-the-go use between remote campsites to sweaty music festivals.


GetDirty reflects the belief that everyone deserves effective personal care solutions fitting their needs to confidently take on life’s adventures. The brand embraces life’s beautifully messy moments as a springboard for meaningful connections, self-expression and confidence. Our distinctive positioning resides not just in delivering immediate product efficacy through scientific formulations, but in fostering communities for customers embracing pleasures fully. We achieve this by destigmatizing sexual wellness. Our core impact pillars will include publicly spotlighting diverse voices/journeys and prompting important reflections on intimacy positivity. The Get Dirty brand plans on joining the sex-positive conversation and positioning itself as the only brand to lead the vertical subcategory of spontaneity and it's positive impact on sexual wellness.

Founding Story

Becky had risen through the ranks on the agency side of marketing, but increasingly felt unfulfilled. While her talent for branding and connecting with consumers was strong, she yearned to solve real problems more directly. As the burnout increased, a surprise encounter sparked a career pivot. 


Becky has had OCD and ADHD since childhood and as she got older, hygiene phobias got worse and they started impacting her marriage, making intimacy awkward and overly planned.The breakthrough came when one of Becky's clients was developing extraordinary innovative wipes for firefighters. She asked for samples to help with her phobias, and was amazed at how well they worked. For the first time in years, Becky began feeling in control of her own body.


In a flash of inspiration, she saw business potential as well. If these wipes were solving such intimate issues for her, certainly there was a whole market of people seeking the same freedom and confidence. She approached her client about licensing the wipes to launch her own brand focused on portable personal hygiene.


The name "Get Dirty" reflects Becky's journey to overcome her anxieties. While the wipes have great practical application for travel, hiking, partying, and sexual health, the brand also empowers people to let loose and embrace life's spontaneity without worry. Becky is proud to be solving a real problem she has intimately understood, and connecting on a human level with customers going through similar struggles. Get Dirty is giving people the confidence to engage more freely in adventures with their own bodies and partners.

Products

Personal Hygiene Wipes For Her
Personal Hygiene Wipes For Her $17.99
Personal Hygiene Wipes For Him
Personal Hygiene Wipes For Him $17.99

Team Bios

Screen Shot 2024-02-14 at 10.59.31 AM.png

Becky litvintchouk

Founder

see bio

Becky had risen through the ranks on the agency side of marketing, but increasingly felt unfulfilled. While her talent for branding and connecting with consumers was strong, she yearned to solve real problems more directly. As the burnout increased, a surprise encounter sparked a career pivot. 


Becky has had OCD and ADHD since childhood and as she got older, hygiene phobias got worse and they started impacting her marriage, making intimacy awkward and overly planned.The breakthrough came when one of Becky's clients was developing extraordinary innovative wipes for firefighters. She asked for samples to help with her phobias, and was amazed at how well they worked. For the first time in years, Becky began feeling in control of her own body.


In a flash of inspiration, she saw business potential as well. If these wipes were solving such intimate issues for her, certainly there was a whole market of people seeking the same freedom and confidence. She approached her client about licensing the wipes to launch her own brand focused on portable personal hygiene.


The name "Get Dirty" reflects Becky's journey to overcome her anxieties. While the wipes have great practical application for travel, hiking, partying, and sexual health, the brand also empowers people to let loose and embrace life's spontaneity without worry. Becky is proud to be solving a real problem she has intimately understood, and connecting on a human level with customers going through similar struggles. Get Dirty is giving people the confidence to engage more freely in adventures with their own bodies and partners.

Affiliates

UpPromote

Loading Related Guides...