(Chicago, IL - June 1st 2023) - HYROX, The World Series of Fitness Racing and leading personal performance nutrition brand GAINFUL announce their new partnership today. Offering high-quality, clean and personalized protein blends and supplements, GAINFUL supports people on their path to feel, live and perform better each day. GAINFUL offers a range of premium performance supplements including protein powder (whey and plant-based), pre-workout and performance boosters, which will be available to sample at HYROX races across the U.S. for the upcoming HYROX 2023/24 season

We are very excited to partner with HYROX as their official supplement and performance nutrition partner,” said Dean Kelly, CEO of GAINFUL. “Our partnership with HYROX is a natural fit because of our shared belief that everyone’s path to feeling and performing their best looks different. We love that HYROX racers span ages, genders and athletic abilities, making us the perfect supplement partner because our personalized approach allows us to cater to the individual athlete’s needs. What our communities have in common is a strong internal pull to grow, improve and continue to make big personal gains throughout their life. I’ll be racing at one of the HYROX events this fall, and while I can’t promise I’ll win, I know I’ll do better because I’m fueled by Gainful. ”

HYROX is a global fitness race for everybody, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of 8 rounds of a 1km run followed by one functional movement. There are four different race categories to choose from, making it accessible and challenging, no matter what level of fitness or experience. Categories include Team Relay, Doubles, Individual Open and Individual Pro. 

GAINFUL’s custom protein blends, made in-house by a team of experts, are proven to deliver optimal effectiveness. GAINFUL staffs a team of Registered Dietitians who provide 1:1 personalized guidance to Gainful customers, helping them get and stay in their stride. With a goal to equip more people with elite-level performance nutrition and guidance, this partnership signifies another effort by GAINFUL to support consumers and meet them where they are on their fitness journey.

“We are so excited to partner with GAINFUL for the HYROX 2023/24 season; their high-quality product range approved by Registered Dietitian Nutritionists will help every HYROX athlete achieve their goal. Their company ethos sits hand in hand with the determined HYROX community and committed training methodology”, Douglas Gremmen, MD HYROX USA.

GAINFUL will be activating a 20 person Gainful Team, fueled by Gainful performance nutrition, at all HYROX races in the ‘23/’24 season. From pre-workout to post-workout, GAINFUL delivers optimized performance for all, helping people make their gains no matter their goals.

For more information, visit www.hyrox.com // https://www.GAINFUL.com/new-home-b/