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Plant-based nutrition for a stronger, healthier population & planet, powered by The Game Changers


Date Established 06/2023
Founder James Wilks
Headquarters Orange County, CA
Health & Wellness


FYTA™ is a first-of-its-kind plant-based sport and active nutrition brand, launching with Elite Plant Protein, designed to optimize athletic performance, health and environmental sustainability.

Founding Story

Founded by “The Game Changers” documentary producer and The Ultimate Fighter winner, James Wilks, FYTA utilizes an advanced protein blend made from two ancient grains: whole-ground lupin, an ancient, soil-regenerating bean, and EverPro®, an upcycled protein made from barley and rice. EverPro was developed by AB InBev’s sustainable ingredient business, EverGrain™.

FYTA launched in June 2023 and offers three flavors of its Elite Plant Protein — Creamy Chocolate, Café Latte and Caramel Vanilla.

To learn more about FYTA’s revolutionary new foodline, visit

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