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Fursure

Our mission is to make sure all pets get access the care they need, without it becoming a financial decision.

Overview

Date Established 01/2020
Founder Catherine Dennig, Keji Xu
Headquarters San Francisco, CA and Miami, FL
Industries
Tech, Health & Wellness, Pets
Website https://getfursure.com
Press Contact Sara Spiegel
Social

Products

Fursure Card
Fursure Card $1.00

About

Fursure is transforming how people care for and spend on their cumulative 185 million pets, which is a $100B market today in US, growing to $275B by the end of the decade. Our mission is to make sure all pets get access the care they need, without it becoming a financial decision. Fursure offers two products — a national Pet Insurance Marketplace (which has a 90 NPS) and the Fursure Card, a Pet Rewards Debit Card for pet parents to earn supercharged points on their pet spend to redeem on veterinary care.

Founding Story

CEO Catherine's pet Simba was diagnosed with lymphosarcoma and surgery to remove the cancerous lymph nodes cost $12k, which they didn't have. Simba passed away within a week and a half of being diagnosed. We've seen first-hand the value of pet insurance in saving pet's lives and want to bring greater transparency to the process.

Keji, co-founder and CTO, didn't have health insurance until they were 16. They've seen the anxiety and cautiousness thier parents used, and the differences in decisions that families make when they aren't protected with insurance.

Catherine is a former Facebook Senior PM (CEO) and Keji is a former Amazon Architect (CTO). They met at Princeton in 2011 and have known since then that they were going to work together one day. Knowing how nebulous insurance can be, they founded Fursure under the belief that pet owners deserve to be given the information they need to make a good decision for their families, in an approachable way.

Team Bios

Catherine is the Cofounder & CEO of Fursure and former Senior Product Manager at Facebook. Fursure is transforming how people care for and spend on their cumulative 185 million pets, which is a $100B market today in US, growing to $275B by the end of the decade. Our mission is to make sure all pets get access to the care they need, without it becoming a financial decision. Fursure offers two products — a national Pet Insurance Marketplace (which has a 90 NPS) and the Fursure Card, a Pet Rewards Debit Card for pet parents to earn supercharged points on their pet spend to redeem on veterinary care. Fursure is a seed stage venture backed company. Catherine and her cofounder Keji Xu (Princeton ‘15 classmate) were named Forbes 30 Under 30 2022 for Consumer Technology and Catherine was named 2021 Princeton Tiger Entrepreneur Award winner.

Prior to Fursure, Catherine led Product teams on News Feed and Ads at Facebook. She helped build and launch Ad Credit, now a sustainable growth lever for Facebook. Before that, she started a company called Nofomo while at Princeton University. Outside of work, Catherine is a dog mom and loves to scuba dive.

Testimonials

"The Fursure Card helps me to make sure that there will always money set aside, which takes stress off of me when I have to take my pets to the vet."

Shane

Fursure Card holder

"The vet took the digital card today and I redeemed my points back for $45 in vet care. I am super happy, and now I can say how easy and fast it was."

Tira

Fursure Card holder

I was so lucky to have the Fursure team when navigating the pet insurance market as a new puppy owner! Catherine & Keji educated me on the ins & outs of pet insurance, then helped me find an affordable & comprehensive policy with a provider I have been thrilled with (not to mention at half the cost of the policy I found myself). The Fursure team's care didn't stop there though as they continued to reach out to make sure I was pleased with the policy & Jasper was getting the high-level of care he deserves. Thanks Fursure!

Greg N.

Border Collie Mix Dad (Jasper)

Gallery

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