|Founder||Ann Elaine Branca|
Full Feedings is passionate about changing the misconception that sleep is something you have to give up when you become a parent. When Ann became a mother, she was shocked to learn how many people accept sleepless nights as a rite of passage into parenthood. Smart, educated, and loving people were justifying a lack of sleep for themselves, their baby, and their entire family because they had been led to believe the only way to get their baby to sleep was to let them cry. She has met many parents who have let their babies cry it out, but she has NEVER met a parent who enjoyed the experience.
In early 2020, she launched a subscription based Online Program that teaches her simple 3-step method via short videos, has monthly guides providing parents with age-appropriate routines and information, and also contains a virtual help guide, called Other Ingredients, where parents can search over 80+ videos and 50+ PDFs, to help them troubleshoot any issues that arise while working towards consistent nighttime sleep and through the first year of baby. Some of the topics covered in the Other Ingredients section of her program are: eating, sleeping, breastfeeding, bottle feeding, naps, optimal wake time, dream feeds, reflux, solids, self-soothing, multiples, travel, and more.
For as little as $9.99/month (with a 3-month minimum), Ann offers access to The Full Feedings Method, where any parent, worldwide can work from birth to get their baby to consistently sleep through the night by 8 – 12 weeks old, without crying it out. Additionally, she offers 3 other subscription levels, with various options for email and phone support, to help parents on their journey towards consistent nighttime sleep.
Ann loves sleep! When she found out she was pregnant with her daughter, she knew she wouldn’t survive the sleepless nights for very long. She set out to find a method that would get her daughter sleeping through the night as quickly as possible, without compromising her needs. After exhausting every available resource, there still wasn’t one method that did it all for her. She found most approaches to be rigid, outdated, illogical, or too difficult to be explained. She had no interest in letting her baby cry to sleep, and it was also important for her to know both her baby's food and sleep needs were being fully met. Using a combination of available methods, her maternal instinct, and what she likes to call her ‘gift from God’, the Full Feedings Method was born. As her passion grew, she decided to share her experience and knowledge of infant sleep with the world!
Ann Elaine Branca
Founder + CEO + BAWSE mama
Ann is a single-mom of 3. Her daughter Frankie is almost 6 and her fraternal twin boys, Tommy and Teddy, are almost 3.5 years old. She is on a mission to make The Full Feedings Method the "norm" for all 130 million babies born worldwide every year. For something we spend 1/3 of our lives doing, Ann sees the value of consistent nighttime sleep for our health (mental and physical), wellness, and our continued development/learning, and wants to share that with the world.