Janet Higdon is Co-Founder of & VP of Creative for Forme, the at-home personal strength studio for body and mind. Before launching Forme, Higdon was an Executive Creative Director at Deutsch, developing massive, inescapable advertising campaigns for some of the world’s most recognized brands. She was a creative director on Target for many years, producing several notable projects, including the ambitious, totally kid-created campaign for the 2016 Back to School season and Target’s first-ever corporate responsibility campaign. She also brought to life Target’s expansive, award-winning partnership with Star Wars that received an unpaid shout-out from Luke Skywalker himself. Janet’s work has appeared everywhere media can be bought, and has routinely been recognized by Ad Age, Adweek, Fast Company, and numerous industry award shows. As a longtime fitness and wellness freak, she is thrilled to be bringing Forme to life.

Ben Bartlett is Co-Founder and President of Forme, the at-home personal strength studio for body and mind. Prior to launching Forme, Barlett was a Principal at a New York City-based private equity firm where he led investments in the Consumer and Business Services sectors. His primary responsibilities included sourcing and evaluating investment opportunities, executing transactions and working with management teams to develop and implement strategic and operational initiatives. Over the course of his career, Bartlett has worked closely with several companies as an investor, active board member, and strategic advisor. Bartlett earned a BA in economics from Washington & Lee University, where he was captain of the varsity men’s soccer team, and he earned an MBA with honors from Columbia Business School.

Trent Ward is the co-founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He was also aware that he did not have the experience to do that alone, so Trent sought to surround himself with virtuosos in every aspect of product and brand development. He partnered with renowned designer, Yves Béhar, to ensure an exceptional aesthetic and user experience. He teamed up with legendary personal trainer, Harley Pasternak, to establish a best-in-class content model for optimal physical results. He tapped the minds of NASA engineers to generate gravity-free resistance solutions for strength training. After more than four years, countless prototypes and a lot of hard work from a world-class team, Trent is thrilled to bring FORME Life to market. He looks forward to fitting his workouts into his schedule now that there’s no longer a good excuse for skipping the gym.

Trent holds a BS in Economics (Wharton) and a BS in Engineering (Jerome Fisher Program in Management and Technology) from the University of Pennsylvania.