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Founder Jordan Karim
Press Contact Monique Webber


Flora & Noor is the first and only halal-certified skincare brand in America whose mission is to provide beyond-clean skincare that yields efficacious, fast-acting, and non-irritating results for underrepresented consumers with chronic skin conditions and melanin-rich skin. They are pushing the boundaries of high-performance skincare and environmental and social consciousness with the power of plants, inclusivity, and innovation. Flora & Noor products are consciously created to be vegan, alcohol-free, free of animal by-products, Leaping Bunny Certified, and permissible for everyone to use, especially Muslims and those with sensitive skin or those who appreciate clean beauty. Inspired and formulated with botanicals and versatile fruits from African and Middle Eastern traditions, their products are clinically effective with clean ingredients that are backed by science and powered by botanicals. Consumers can choose from facial cleansers, toners, moisturizers, serums, masks, tools as well as body care. Products are available to shop on their website,, Amazon, Thirteen Lune, Ulta Beauty, and more.  

Founding Story

Jordan Karim is the founder, owner, and CEO of Flora & Noor, a halal and vegan skincare company. An expert in research chemistry and background in pharmaceutical consulting inspired her to create skincare products for her son's eczema and her family’s personal skincare needs after noticing a gap in the beauty industry for halal-certified skincare as well as clean products that target skin concerns of those with melanin-rich skin and chronic skin conditions. Flora & Noor was started by Jordan Karim, a mother of two and a previous pharmaceutical consultant who created the brand to provide clinically effective skincare and body products without unnecessary harsh ingredients that are vegan, cruelty-free, halal, and inclusive. Karim is also an Ambassador for National Eczema whose vision is a world without eczema. Karim is a Spelman College Alumni and resides in Chicago with her husband and three children.


Vitamin C Collection
Vitamin C Collection $124.00
Hydration Station Cleanser
Hydration Station Cleanser $28.00
Boost & Brighten Vitamin C Cleanser
Boost & Brighten Vitamin C Cleanser $28.00
Rose Renewal Cleanser
Rose Renewal Cleanser $28.00
Vitamin C Resurfacing Toner
Vitamin C Resurfacing Toner $28.00
Super Glow Gel Moisturizer
Super Glow Gel Moisturizer $34.00
Rose Renewal 24/7 Ceramide and Tri-peptide Moisturizer
Rose Renewal 24/7 Ceramide and Tri-peptide Moisturizer $34.00
Bright Side Serum
Bright Side Serum $34.00
Oatmeal & Shea Body Butter
Oatmeal & Shea Body Butter $26.00
Restoration Renewal Kit - Renew Your Skin
Restoration Renewal Kit - Renew Your Skin $38.00
Berry Oxygen Mask With Glycolic Acid
Berry Oxygen Mask With Glycolic Acid $32.00
#NOFILTER Enzyme Mask
#NOFILTER Enzyme Mask $32.00
Earth & Ocean Acne Fighting Mask
Earth & Ocean Acne Fighting Mask $32.00
Radiance Mask Collection
Radiance Mask Collection $96.00

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