|Press Contact||Sarah Lynn|
It's time to stop choosing between your fitness goals and delicious, convenient desserts. With Fit Bake, you can have it all. Expertly formulated products offer authentic taste and texture with optimal macronutrient and ingredient profiles designed for the diet conscious consumer.
Just like the sweets you grew up with, minus the sugar, gluten, and carbs. Welcome to THE FUTURE OF DESSERTS.
After improving her health through diet and lifestyle changes, founder Sarah realized her lifelong love for baking and newfound enthusiasm for fitness were at odds. So, she overhauled her beloved baking pantry — no more refined flour, white sugar, or inflammatory vegetable oils. Sarah began creating her own healthier desserts, and when she couldn’t believe how delicious they were, she began sharing the recipes on Instagram. Sarah’s self-taught expertise in formulating innovative healthy, keto-friendly desserts grew her an audience of hundreds of thousands of loyal fans. Although she enjoys baking from scratch, Sarah had the desire to offer a more convenient solution — just like the baking mixes and jars of frosting you find at the grocery store — and ultimately disrupt the sugar-filled dessert product industry. The first Fit Bake cake mixes and frostings were born in 2020, and the rest is sweet (sugar-free) history.
Sarah is the founder of Fit Bake, best known for her Instagram account @sarahsfitfood with over 270,000 followers. Sarah wrote her first healthy dessert e-cookbook in 2016, and has since authored five additional e-cookbooks and one hardcover cookbook, Secretly Healthy Desserts. Sarah started her Instagram while she was a senior in college in 2014 with a desire to connect with other individuals interested in health and fitness. In 2015, Sarah graduated summa cum laude from the University of Richmond with a bachelors degree in Studio Art and Business Administration. After graduating, she quickly found her niche with creating diet-friendly dessert recipes that look and taste incredibly decadent, and is now a go-to source for delicious healthy desserts for thousands of people around the world. Sarah is also a NASM certified personal trainer, but currently works full time creating healthy desserts.