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Fifty Six

Fifty Six is your marketing, creative, and e-commerce agency leading brands into the next generation of the internet.

Overview

Date Established 12/2020
Founder Katelyn Glass
Headquarters New York
Industries
E-commerce & Retail
Marketing & Advertising
Website https://www.fiftysixny.com/
Social

About

Fifty Six is an e-commerce, marketing, and creative agency leading our portfolio of brands into the next generation of the internet.

After spending nearly two decades in-house at brands, Fifty Six began as the first female-founded agency that prioritizes flexibility and future thought leadership in everything we do. Whether we are developing your brand strategy, or providing you with data-driven insights to optimize your highly converting campaigns and site, we know what brands want.


A world where marketing is easy to understand, and growth is inevitable.

Founding Story

We don’t just claim to be different, we are different. Fifty Six began as the first female founded agency that prioritizes flexibility and future thought leadership in everything we do. We exist for you, to help your brand grow, not the other way around. You can find us at the intersection between creative and performance marketing. We will develop your brand marketing strategy through tone of voice and imagery, we will take it a step further and provide you with data-driven insights to optimize your highly converting campaigns and websites.

Team Bios

Katelyn Glass is the current Founder & CEO of Fifty Six as well as the Managing Director for Sonic Editions, the destination for curated fine-art photography. In her role she is responsible for all global marketing activities, wholesale, and operational functions. As the Founder and CEO of Fifty Six, Katelyn has spent the last 15 years of her professional career leading the digital transformation for multiple firms serving in various change management roles for high-end retail and consumer brands. She was the first female C-Suite executive at Rowing Blazers scaling the lifestyle brand to #8 on SimilarWeb's 15 fastest-growing DTC brands by web traffic in 2020, during the COVID-19 pandemic.

She is a seasoned, cross-functional leader with a digital-first, omnichannel mindset with expertise in sustainable scalable global growth, cross border solutions, website migrations, data architecture and supply chain management. As a marketing professional Katelyn believes in data-driven decision making, with a focus on multi-path attribution, and strategic management across all channels of paid and organic acquisition; CRM, SEM/SEO, e-mail, social, PR, out of home and. With an emphasis on storytelling and narrative development, Katelyn enjoys brand building, creating thoughtful content and creative production.

In addition to her role, Katelyn currently serves as a member of Chief, a private invite-only network built to drive more women into positions of power and keep them there and received her MBA from The University of Chicago Booth.

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