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Date Established 02/2009
Founder Violette de Ayala
Headquarters Miami, Florida
Press Contact Violette de Ayala


FemCity Local Membership
FemCity Local Membership $150.00
FemCity Monthly Accountability Program
FemCity Monthly Accountability Program $125.00


FemCity® is on a mission to help over one million women connect and network with gratitude, positivity and purpose.  With over 80 local chapters in the United States and Canada, FemCity's community serves thousands of women through local personal and professional events, virtual business and self-work curriculum, mentorship, coaching and an abundance of digital resources.

Founding Story

Violette, the founder and CEO of FEMCITY®, is a seasoned entrepreneur having launched her first small business at the age of 22. She's obsessed with business growth and helping women connect and support one another in business and life.

With that in mind, a few years ago, Violette was frustrated with the hundreds of networking groups in her community and realized she needed something more substantial as a woman entrepreneur. Everything she found locally seemed so cold, detached, and lacking community spirit. That’s why she created FemCity.

She now has a team of leading FEMS who create local communities catering to women looking for an abundance of support, consistent uplifting vibes, and a community of women inspiring endless possibilities. FemCity is in over 80 local communities in the US and Canada and launching in more communities every month. FemCity's mission is to help over 1 million women through our program, platform, and diverse community.

FEMCITY® is your answer to the challenges and struggles of trying to find a community to assist you in life and business. FemCity was created to help you – the entrepreneur, blogger, professional, aspiring small business owner, etc. – easily and affordably create the business you crave and the life you dream to attain.


Violette de Ayala

Founder & CEO

see bio

Cuban American serial and social Entrepreneur, Female Founder of FemCity® women’s networking groups, and International Best-Selling Author

Author of The Self-Guided Guru© Lessons for Everyday Humans, a self help book best seller

Quoted in Success, Forbes, Entrepreneur, Money, US News, Fast Company, Ladders, CNBC, Yahoo Small Business, Business Insider News as a Business Expert

Quoted in MarieClaire, Shondaland, Cosmopolitan and featured in bareMinerals® Women We Love Series

Seen in featured campaigns in People, InStyle, Real Simple magazines and Good Morning America [ABC News]

She was selected by Isaac Mizrahi for the Malibu Collection campaign

Served as part of The White House: Women Environmental Leaders Program

Keynote speaker for Accenture’s International Women's Month Event, the SBA Regional Women's Conference, Beco Net and Luxury Brand Partners

FemCity has been seen in Gilt, Vogue, AP, and and has over 80 locations in the US, Canada and the Islands supporting female entrepreneurs

Member of NationSwell Council, Entrepreneur Leadership Network and a Contributor for

Moderator for the Global Women Empower 2020 Summit and NationSwell’s “The Great American Lie” Discussion

Panelist in the SBA of South Florida Research + Development Panel 2021

Former Advisor for City of Miami Mayor’s Office [two administrations]

Former Publicist for WWF for EarthHour

Volunteer Workshop facilitator for United Way and Girl Scouts of Florida

Former Certified Personal Trainer + Pilates Instructor

Hosts FemCity TV + FemCity Podcast


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