PUREPLUS LAUNCHES FAVES ON NATIONAL CANDY DAY The First Climate Candy
Brand Logo FAVES (PurePlus Inc) dividng line Nov 04, 2021

[Los Angeles, CA] — [November 4, 2021] — PurePlus launches FAVES, climate candy made from upcycled fruits and vegetables. PurePlus has set out to solve the climate crisis by preventing food waste by upcycling perfectly good fruits and vegetables to create a candy that’s good for people and the planet. The mission is to help every person find the healthiest version of themselves through the power of upcycled fruits and vegetables while also doing better for the planet. Thus, making both healthy choices and climate impact more accessible.

“We are about people helping people and the planet. The health of people is reflective of the health of our planet. We don’t make a product unless it will deliver a real benefit and is truly sustainable. Our goal next year is to upcycle 2.2 million imperfect fruits and vegetables from local farms and every year after to double the amount saved from going to landfill.” -Amy Keller, Co-Founder & CEO, PurePlus

The EPA estimates that 63.1 million tons of food waste was generated in the commercial, institutional and residential sectors in 2018, which is 21.6 percent of total MSW generation. About 6-8% of all human-caused greenhouse gas emissions could be reduced if we stop wasting food. In the US, the production of lost or wasted food generates the equivalent of 32.6 million cars’ worth of greenhouse gas emissions. If food were a country it would be the 3rd largest emitter of greenhouse gases.

FAVES works with local farms across the US to procure imperfect produce that would have otherwise ended up in landfill, and turns them into candy using a process known as upcycling. With each purchase of FAVES, consumers are saving 6 carrots, 3 beets, 1 sweet potato, ½ squash, ½ pumpkin that provide 6 servings of fruits and vegetables for human consumption.

Health, environmental impact and climate change are all polarizing topics. PurePlus is set to conquer all three via one platform - candy. Candy is nostalgic for every person. Each decade can be defined by a different candy revolution, FAVES is set out to be the nostalgic candy of a generation of people that are more aware than ever that what they put in their body matters and have more access to information than ever before. FAVES will make sweets an entry point for malnutrition, the environment, sustainability and impact.

“By making a low-carbon lifestyle cool, accessible and pervasive, we influence the adoption of climate-positive attitudes and behaviors. Innovative climate change solutions like FAVES are the preference of the next generation and are valued for their contribution to a more sustainable future. We saw this through Live Earth at the COP-21 and we are seeing it this week in Glasgow at the COP-26.” – Kevin Wall, Co-Founder, FAVES and Founder, Live Earth

We are facing an era where humanity will shed brands whose products do not solve a need, fail to commit to fix a cause, and fall short to fuel movements to bring people together.

PurePlus believes food is your medicine. Our country is overfed but undernourished, calorie rich but nutrient poor. Nearly 870 million people in the world are undernourished and 9 out of 10 Americans don’t eat enough whole foods.

Food will be a defining issue of the 21st century. Unlocking its potential will catalyze the achievement of both the Sustainable Development Goals and the Paris Climate Change Agreement.

For more information about FAVES, please visit: https://www.myfavesweets.com

[Los Angeles, CA] — [November 4, 2021] — PurePlus launches FAVES, climate candy made from upcycled fruits and vegetables.  PurePlus has set out to solve the climate crisis by preventing food waste by upcycling perfectly good fruits and vegetables to create a candy that’s good for people and the planet. The mission is to help every person find the healthiest version of themselves through the power of upcycled fruits and vegetables while also doing better for the planet.  Thus, making both healthy choices and climate impact more accessible.

“We are about people helping people and the planet. The health of people is reflective of the health of our planet. We don’t make a product unless it will deliver a real benefit and is truly sustainable.  Our goal next year is to upcycle 2.2 million imperfect fruits and vegetables from local farms and every year after to double the amount saved from going to landfill.” -Amy Keller, Co-Founder & CEO, PurePlus

The EPA estimates that 63.1 million tons of food waste was generated in the commercial, institutional and residential sectors in 2018, which is 21.6 percent of total MSW generation. About 6-8% of all human-caused greenhouse gas emissions could be reduced if we stop wasting food. In the US, the production of lost or wasted food generates the equivalent of 32.6 million cars’ worth of greenhouse gas emissions. If food were a country it would be the 3rd largest emitter of greenhouse gases.

FAVES works with local farms across the US to procure imperfect produce that would have otherwise ended up in landfill, and turns them into candy using a process known as upcycling. With each purchase of FAVES, consumers are saving 6 carrots, 3 beets, 1 sweet potato, ½ squash, ½ pumpkin that provide 6 servings of fruits and vegetables for human consumption.

Health, environmental impact and climate change are all polarizing topics. PurePlus is set to conquer all three via one platform - candy. Candy is nostalgic for every person. Each decade can be defined by a different candy revolution, FAVES is set out to be the nostalgic candy of a generation of people that are more aware than ever that what they put in their body matters and have more access to information than ever before. FAVES will make sweets an entry point for malnutrition, the environment, sustainability and impact.

“By making a low-carbon lifestyle cool, accessible and pervasive, we influence the adoption of climate-positive attitudes and behaviors. Innovative climate change solutions like FAVES are the preference of the next generation and are valued for their contribution to a more sustainable future. We saw this through Live Earth at the COP-21 and we are seeing it this week in Glasgow at the COP-26.” – Kevin Wall, Co-Founder, FAVES and Founder, Live Earth

We are facing an era where humanity will shed brands whose products do not solve a need, fail to commit to fix a cause, and fall short to fuel movements to bring people together.

PurePlus believes food is your medicine. Our country is overfed but undernourished, calorie rich but nutrient poor. Nearly 870 million people in the world are undernourished and 9 out of 10 Americans don’t eat enough whole foods.

Food will be a defining issue of the 21st century. Unlocking its potential will catalyze the achievement of both the Sustainable Development Goals and the Paris Climate Change Agreement. 

For more information about FAVES, please visit:  https://www.myfavesweets.com

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