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Farmer Focus

Organic chicken raised sustainably and humanely


Date Established 01/2014
Founder Corwin Heatwole
Headquarters Harrisonburg, VA
Press Contact Molly Antos


Thin Sliced Chicken Breast
Thin Sliced Chicken Breast
Chicken Tenders
Chicken Tenders


What can we do to improve generational family farming?

This is the question that started Farmer Focus and it’s the question that continues to drive them every day. Farmer Focus works hard to support their partner farmers. They work hard raising happy, healthy, 100% organic flocks and their combined efforts work to build a better future for everyone.

At Farmer Focus, farmers aren’t their employees—they’re their partners. They want you to see the hard work they put into raising each flock. That’s why every Farmer Focus product includes a Farm ID, so that you can get to know the farmers behind your food.

Farmer Focus' farmer partners believe that happy, healthy birds are worth the extra work and so do they. That’s why each farm is certified humane by two 3rd party organizations and certified non-GMO. Every batch of food is tested to ensure that birds are fed a 100% vegetarian and non-GMO diet.

Their unique business model puts the decision-making back in the hands of the farmer and allows them to drive innovation. Their commitment to 100% organic and sustainable farming allows them to build a better future for generations to come.

Founding Story

Corwin Heatwole started Shenandoah Valley Organic (later Farmer Focus) in 2014, to improve generational family farming. The Farmer Focus business model emerged putting decision-making back in the hands of the farmer. Unlike traditional contracts, the model empowers farmers by allowing them to own their flocks, eliminating farmer competition for compensation and providing fair pay for their hard work. This model and the focus on putting farmers first is what makes Farmer Focus different. Each day, these farmers work hard to raise animals humanely and organically, and for fair pay, so that their farms and communities will be around for future generations. Together, they are preserving a way of life worth working hard for.

Team Bios

Corwin Heatwole is the founder and CEO of Farmer Focus. As a 6th-generation farmer, Corwin built a lifestyle that embraces family, independence, and ingenuity.

Corwin was just three years old when his father built his first poultry house; he grew up farming and tending to the flocks. Corwin spent years raising flocks for other companies and saw the toll it took on both his family and the birds. At 23 Corwin bought his first farm and continued the family farming tradition. While he loved the farming lifestyle he knew the business model was broken. Corwin began asking farmers what their dream business partnership looked like. Their reply; “We want to own our chickens and control our farms.”

With that question in mind, in 2014 Corwin founded Shenandoah Valley Organic which would later be known as Farmer Focus in order to improve generational family farming.


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