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Farmer Focus

Farmer Focus

The only 100% USDA organic and Humane CertifiedⓇ chicken company with a mission to promote and protect generational family farms

Overview

Date Established 01/2014
Founder Corwin Heatwole
Headquarters Harrisonburg, VA
Industries
Food
Website https://www.farmerfocus.com/
Press Contact Molly Antos, Dadascope
Social

About

Founded by sixth-generation farmer Corwin Heatwole in 2014, Farmer Focus is the only 100% USDA organic and Humane CertifiedⓇ chicken company with a mission to promote and protect generational family farms. By shifting farm-level decision-making and chicken ownership back to farmers and empowering them to farm the way they know is best, Farmer Focus significantly improves the financial viability of the farm and farmer profit. Available in 2,500 stores throughout the East Coast and Midwest, including major retailers like Publix, Kroger, Harris Teeter and more, Farmer Focus is committed to consistently producing exceedingly delicious, 100% USDA organic and humanely raised chicken that is better for people, the planet and animals.

Founding Story

Corwin Heatwole started Shenandoah Valley Organic (later Farmer Focus) in 2014, to improve generational family farming. The Farmer Focus business model emerged putting decision-making back in the hands of the farmer. Unlike traditional contracts, the model empowers farmers by allowing them to own their flocks, eliminating farmer competition for compensation and providing fair pay for their hard work. This model and the focus on putting farmers first is what makes Farmer Focus different. Each day, these farmers work hard to raise animals humanely and organically, and for fair pay, so that their farms and communities will be around for future generations. Together, they are preserving a way of life worth working hard for.

Products

Caribbean Jerk Seasoned ​​Boneless Skinless Chicken Breast
Caribbean Jerk Seasoned ​​Boneless Skinless Chicken Breast $10.00
Organic Ground Chicken
Organic Ground Chicken $6.99
Honey Jalapeño Chicken Party Wings
Honey Jalapeño Chicken Party Wings $10.00
Black Garlic and Ginger Boneless Skinless Chicken Thighs
Black Garlic and Ginger Boneless Skinless Chicken Thighs $10.01
Zesty Peruvian Boneless Skinless Chicken Breasts
Zesty Peruvian Boneless Skinless Chicken Breasts $10.00
Savory Chophouse Boneless Skinless Chicken Thighs
Savory Chophouse Boneless Skinless Chicken Thighs $10.00
Thin Sliced Chicken Breast
Thin Sliced Chicken Breast
Boneless Skinless Chicken Breast
Boneless Skinless Chicken Breast
Chicken Tenders
Chicken Tenders
Boneless Skinless Chicken Thighs
Boneless Skinless Chicken Thighs
Chicken Party Wings
Chicken Party Wings $9.98
Rich Red Curry Boneless Skinless Chicken Thighs
Rich Red Curry Boneless Skinless Chicken Thighs $10.00
Toasted Lager Half Chicken
Toasted Lager Half Chicken $10.00

Team Bios

Corwin Heatwole

Founder & CEO

see bio

Corwin Heatwole is the founder and CEO of Farmer Focus. As a 6th-generation farmer, Corwin built a lifestyle that embraces family, independence, and ingenuity.

Corwin was just three years old when his father built his first poultry house; he grew up farming and tending to the flocks. Corwin spent years raising flocks for other companies and saw the toll it took on both his family and the birds. At 23 Corwin bought his first farm and continued the family farming tradition. While he loved the farming lifestyle he knew the business model was broken. Corwin began asking farmers what their dream business partnership looked like. Their reply; “We want to own our chickens and control our farms.”

With that question in mind, in 2014 Corwin founded Shenandoah Valley Organic which would later be known as Farmer Focus in order to improve generational family farming.

Retailers

Kroger
Crowd Cow
Publix
Sprouts
The Fresh Market
Fresh Direct

Press

Press Releases

New Launch - Mar 06, 2023 Farmer Focus Debuts Butcher-Style Organic Ground Chicken
New Launch - Jan 17, 2023 Farmer Focus Expands its Award-Winning Pre-Seasoned, Organic Chicken Line with Three New Flavors
New Launch - Jun 07, 2022 Farmer Focus Evolves Package Design To Attract “Better for You” Consumers to Organic Chicken
All Press Releases

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