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Fable

Innovative pet gear that solves real problems

NYC-Based
Family Owned
Direct To Consumer

Fable

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Overview

Date Established	03/2019
Founder	Jeremy Canade, Sophie Bakalar
Headquarters	New York, NY
Industries	Pets
Website	https://fablepets.com/
Press Contact	JLS PR
Social

About

Fable designs gear that solves problems for you and your pet, so the two of you can enjoy exploring the world together. Instead of adapting existing ideas, Fable design their products from the ground up. It’s how they know they’re the best tools for your life and not just the best version of something else.

Founding Story

Fable is a family-run company that was founded by Sophie and Jeremy, siblings and NYC dog park regulars.

Products

The Game $55.00

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The Crate $395.00

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Magic Link $65.00

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Bed $95.00

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Magic Leash $65.00

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Falcon Toy $23.00

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Carrier $225.00

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Waste Bag Holder $35.00

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Signature Leash $60.00

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Bowl $35.00

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Signature Collar $35.00

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Press

Mashable - May 03, 2023 The famous Fable dog crate is on sale for 20% off "If you've been on the internet ever in your life, you've heard of the Fable pet crate: It's a sleek and functional side table-pet crate hybrid that's been getting rave reviews pretty much everywhere...and yes, that includes from us."

Men's Journal - Apr 28, 2023 Best Dog Gear for Camping, Hiking, and Outdoor Adventures "Designed to offer a bunch of options for hooking your dog up to you to keep them safe and secure, the Magic Link can be worn as a belt or shoulder bandolier, used as a wrist-strap and it simply convert to a slip-on collar with leash, or just be set up as conventional leash that you attach to a collar or harness."

Mashable - Apr 12, 2023 Dote on your pet with National Pet Day deals at Chewy, Petco, and more "Fable Pets is known for creating products made with pet-safe materials. They've come up with various innovative solutions to problems facing both pets and their humans. Stemming from a genuine love for pets, these products can usually cost a bit more than their competition."

Billboard - Apr 11, 2023 The 15 Cutest & Coolest Gifts to Spoil Your Cat or Dog for National Pet Day "The Falcon Toy is great for pups and helps calm anxiety, according to multiple customer reviews. The toy features a “custom falcon-claw design with multiple treat cavities to promote both interactive or independent quiet play” and an interlocking shape allowing you to combine multiple toys into one. Falcon Toy is available in eight different colors including light blue, navy, blush, yellow, white and green and for dogs ranging in sizes 9-50 pounds."

VICE - Mar 30, 2023 The Coolest Pet Brands (to Flex on the Entire Dog Park) "Fable is another favorite brand making highly-functional toys and accessories that match your personal style. Everything from treat-dispensing toys to leashes, and even pet crates(?!) are visually attractive. Seriously, do you know how hard it is to find a dog crate that isn’t a complete eye sore? Fable Pets has done the impossible with its wood and acrylic crate (that also functions as a side table)."

Mashable - Mar 23, 2023 Spoil your pup with National Puppy Day deals "The Fable crate and table(opens in a new tab) gives your dog a place to rest after long walks, trips, and other adventures."

Apartment Therapy - Dec 15, 2022 Our Editors’ Favorite Pet (and Pet Parent!) Products of 2022 "With the year winding down, it’s only natural to take a look back at what made your year special and what changes you’d like to make in the months ahead."

Esquire - Dec 06, 2022 40 Best GiftThat'll Impress Your Sister This Year "Give her something good after putting up with you all these years."

CNN Underscored - Nov 22, 2022 The 350 best Black Friday 2022 deals to shop now "There are decidedly two camps of shoppers when it comes to the biggest shopping week of the year: the ones who’ve been eagerly curating wish lists for months, and those who get a shiver of anxiety down their spine whenever the words “Black Friday” are uttered."

CNN Underscored - Nov 17, 2022 Everything you need to know about Black Friday 2022 — and 100+ best early deals to shop "There are decidedly two camps of shoppers when it comes to the biggest shopping week of the year: the ones who’ve been eagerly curating wishlists for months, and those who get a shiver of anxiety down their spine whenever the words “Black Friday” are uttered. Regardless of where you fall on that spectrum, you probably like to save money — and that’s where we come in."

Esquire - Nov 03, 2022 15 Of The Best Gifts to Give Your Neighbors "Whether they just moved in or you've known them for years—they will love these."

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Fable

Innovative pet gear that solves real problems

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