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Date Established 12/2014
Founder Lindsey Laurain
Headquarters Parker
Press Contact JLS PR


ezpz is the leading developmentally-focused feeding company providing mealtime solutions for first foods all the way to independent eaters. ezpz is the brainchild of Lindsey Laurain, who decided to invent a self-sealing placemat and bowl when mealtime with her three boys (all under the age of five) was proving to be too difficult. Since their launch in 2015, ezpz has remained woman-owned and operated while growing into a global multimillion-dollar company. ezpz’s expansive feeding line has distribution in 1400 U.S. stores and 36 countries, with key retail distribution at buybuyBaby, Nordstrom, Crate&Kids and Target. Licensed partnerships include Peppa Pig, Sesame Street and Stokke. Celeb fans include Chrissy Teigen, Jessica Alba, Whoopi Goldberg, Lauren Conrad, Ayesha Curry and Macklemore.

Founding Story

Back in 2014, Lindsey and her husband had three boys under the age of three, and they were fed up with the messiness and cleanup time dedicated to each meal. One night (in the midst of his frustration) Lindsey's husband said, “We need a plate the boys can’t tip or toss!” From that day on Lindsey was committed to creating products that made meals with kids ezpz – and that is how the Happy Mat came to be.

Since their launch in 2015, ezpz has remained woman-owned and operated while growing into a global multimillion-dollar company. 


Mushroom Sponge
Mushroom Sponge $9.99
Mini Mat
Mini Mat $19.99
Mini Utensils
Mini Utensils $15.99
First Foods Set
First Foods Set $34.99
Happy Feeding Set
Happy Feeding Set $54.99
Play Mat
Play Mat $29.99
Happy Utensils
Happy Utensils $19.99
Happy Cup + Straw System
Happy Cup + Straw System $18.99
Happy Bowl
Happy Bowl $22.99
Happy Mat
Happy Mat $25.99
Mini Play Mat
Mini Play Mat $22.99
Mini Feeding Set
Mini Feeding Set $34.99
Mini Bowl
Mini Bowl $19.99
Tiny Bowl
Tiny Bowl $16.99
Tiny Cup
Tiny Cup $11.49
Tiny Spoon
Tiny Spoon $15.99
Mini Cup + Straw Training System
Mini Cup + Straw Training System $14.99
Tiny Pops
Tiny Pops $18.99

Team Bios

Founder of ezpz, Lindsey is a wife and working mom to three wonderful, wild boys who serve as the inspiration and her in-home product testers. She never imagined she would leave corporate America and become an entrepreneur, but the journey has been very special (and tiring!). The ezpz community, positivity and my family and team keep her motivated.

Dawn Winklemann, M.S, CCC-SLP, is a Speech-Language Pathologist, Feeding Specialist, specializing in infant swallowing. Dawn is the inventor of several feeding products, including the award-winning ezpz Tiny Cup & Tiny Spoon (for infants) as well as the Mini Cup & Straw-Training System, Mini Utensils, and Mini Feeding Set (for toddlers), She has over 25 years of experience teaching parents, therapists, and caregivers how to feed children of all abilities. Dawn’s areas of expertise are baby-led weaning (BLW), picky eating, and feeding children with medical or special needs. She is the co-author of the book Making Mealtime ezpz, which has been highlighted on The View and Shark Tank. Her blogging and product design skills are widely sought-after by pediatric brands seeking expert medical advice.


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