|Founder||Liz Turrigiano, Sarah Edwards, Marta Baumann|
Health & Wellness, Parenting
|Press Contact||Liz Turrigiano|
Esembly is a complete sustainable diapering system providing parents with everything they need to radically reduce waste- from organic diapers and skincare, to stylish storage bags and specially-formulated detergent. Esembly, with its perfect balance of artfully designed products and science-based education, is starting a movement to inspire families to rethink the consumption of single use disposables.
Esembly was born in early 2020, but their story actually starts in Brooklyn in 2009, when the founders launched a diaper laundering service called Diaperkind. Created for urban families who want to use cloth diapers but don't have access to a washer and dryer at home, the Diaperkind service caught on quickly and attracted hundreds of customers all over NYC in its first year. In the decade that followed, the three female founders washed millions of cloth diapers, worked with thousands of new families, and learned everything there is to know about laundry science, diaper design and the wants and needs of modern parents.
Seeking a way to combine entrepreneurship and environmentalism, Liz left her career in advertising at Wieden + Kennedy to co-found a cloth diaper service in NYC. Running Diaperkind stimulated her assiduous nature and allowed her to learn the great lessons of business ownership and leadership, all while enabling fellow parents to radically reduce diaper waste. Leading up to the launch of Esembly, her sustainable diaper CPG brand, Liz became a doula to provide a new level of support to her Esembly family around maternal health, pregnancy, postpartum and newborn care. Liz and her companies have been featured on MSNBC, in Forbes, Fast Company, Parents, Bloomberg and Today.