Jon Richardson, brand manager for Drill Doctor said, “Customers truly underestimate how long a drill bit can last. Yes, they will dull, but so does a pencil. You wouldn’t just throw a pencil away after it loses the tip, you resharpen it.” This campaign comes in the face of numerous drill bit manufacturers encouraging customers to buy new drill bits instead of educating them that a dull drill bit can be returned to like new performa…