Los Angeles, CA, November 18, 2022 - Using No Way as Way...
The words that define Bruce Lee are endless. Most people identify Lee as one of the most influential martial artists of all time, elevating the perception of the arts to the western world while inspiring millions globally. His story is a classic tale of the underdog; an unknown artist overcoming insurmountable odds and stereotypes to change the world.
DGK has been always inspired by Bruce’s story and is honored to partner with his family on this new collection featuring classic imagery of Bruce Lee emblazoned on Hoodies, T-Shirts & Skateboards.
The DGK x Bruce Lee Collection is now available in stores and dgkallday.com
DGK is the most authentic urban skateboard and apparel brand in the world. Started in 2002, the company is a tribute to skateboarders from less advantaged backgrounds. With the brand achieving global fame, DGK uses it’s connection to the youth to change peoples lives through programs like “Saved by Skateboarding”. DGK is all about turning a negative into a positive for people from humble beginnings to achieve great success.
About Bruce Lee LLC
Bruce Lee, LLC, a global licensing business and one of the Bruce Lee Family Companies, seeks to cultivate and respect the intellectual property of Bruce Lee by partnering with companies who understand and embody Bruce Lee’s values. The products and content we create seek to open hearts, stimulate imagination and make us feel connected to one another through the cultivation of our individual talents. In doing this, we look for partners who inspire and energize us, who can create emotional experiences (not just products), who use superlative quality and have creative mastery in their field, and who are open-minded, kind and down to earth.
About Bruce Lee Family Company
The Bruce Lee Family Company is a mission based organization dedicated to sharing the art and philosophy of Bruce Lee to inspire personal growth and harmonious individuality on our planet.